I'd probably charge $7.50 and then give a discount (10%) for quantity. It is really a personalization. job with extra (constant) lettering). Dorothy Compton Bee Embroidered _www.BeeEmbroidered.com_ (http://www.beeembroidered.com/) (916) 635-7467 Rancho Cordova, CA In a message dated 12/13/2005 12:36:46 PM Pacific Standard Time, signguy.ron@xxxxxxxxx writes: I know there is always alot of different opinions when it comes to pricing embroidery. Well my wife and I are new to this business, we have 3 Amaya's and have just been making Christmas gifts for family with them so far. But it looks like we have our first retail order. Our customer is an Cosmetology school with 80 new students that need a 3 1/2" left chest, 2 lines, that say COSMETOLOGY and next line has the person's first name and last initial. If we bid it correctly, this could be a yearly account. What would you charge per unit? P.S. They are supplying the smocks, this is for embroidery only. Ron Thompson Poke-Me Embroidery (408) 254-2044 San Jose, CA