"
FİRMADA İLETİŞİM KURULACAK YETKİLİNİN BİLGİLERİ
Ad
Buse
SoyadBaştürk
Telefon0(537) 777-0750
Epostabuse.basturk@xxxxxxxxxxx
İLAN BİLGİLERİ
Firma Adı
Solvoyo
Pozisyon AdıDigital Marketing Specialist
Pozisyon TipiSürekli/Tam Zamanlı
Alınacak Kişi Sayısı1
İş AlanlarıPazarlama
Adayın Çalışacağı Şehirİstanbul(Avr.)
İş Tanımı ve Genel Nitelikler
Job Description:
Are you looking to join a fast-growing high-pace global startup as an
inbound marketer? At part of Solvoyo's Marketing team, you'll be
responsible for our inbound marketing strategy and execution, including
content creation and management.
The website content you will be managing will be targeted for a global
audience. As such, you will be working with our global team including those
located in Boston while physically based in Istanbul.
Responsibilities:
Help manage our company website, including all paths, CTAs and content, to
increase conversion, support the leads in their online buyer journey.
Design content marketing strategies and set short-term and long-term goals,
manage our SEO efforts working with other job units to create and deploy
content that attracts the right people to our website.
Grow the number of inbound leads we receive by converting site traffic
through on-page SEO and an improved user experience.
Design marketing funnels that nurture leads and lead them through the sales
process.
Develop product positioning and messaging that differentiates our products
in the market.
Build relationships with blogs and media outlets, write and publish guest
blog articles, and improve our brand awareness/visibility globally.
Manage Solvoyo social media channels (Twitter, Linkedin, Facebook) and
manage calendar.
Creating newsletters for the audience.
Monitor paid content promo activities’ performances by closely tracking the
relevant KPIs by channel (i.e. Cost Per Lead, Cost per Click etc.).
Requirements:
BA/BS or equivalent working experience.
Work experience as a Content Marketing, Inbound Marketing (1-3 years)
Excellent written and oral communication skills, Proficiency in Business
English
Having a great passion for writing and exceptional writing skills
Hands on experience with SEO and web traffic metrics is a plus
Thorough knowledge of search ranking and optimization factors and key
algorithm updates.
Familiarity with web analytics software and keyword tools.
"
