The Fundamentals of Marketing Lesson #4: The Inner Game of Marketing Learn How to Think Like a Marketing Expert-Here's What Sets Shrewd Marketers Apart From the Floundering Amateurs In any activity there's an "inner" game and an "outer" game. Most people think results are all about the outer game-the action steps, techniques, and methods-and completely overlook the inner game-the mindsets and attitudes that will lead to success. In order to become a consummate marketing pro, you must learn the inner game first because millionaire marketers see things very differently than everyone else, and that gives them a magic touch that their less informed competitors just don't have. This lesson will introduce you to some of the key concepts that make up the millionaire marketer mindset. In this lesson you'll learn: The two different attitudes you can have in your business dealings, and why one will repulse prospects while the other will attract them like you were their best friend. The two simple yet vital marketing commitments effective marketers have made to themselves. These two points alone summarize why they are so successful. How crack marketers use good control to smoothly lead people to buy. This goes against our cultural programming but is absolutely necessary to get the marketing results we want. We are open Wednesday and Thursday evenings from 7:00 PM - 10:00 PM and Friday afternoons from 2:30 PM - 5:00 PM. We are located at 5105 Tollview Drive, Suite 246, Rolling Meadows in the Vanguard Building. Near the intersection of Route 53 and Route 62 (Algonquin road). For more information or questions call Dave Parker at 847-902-0212 or myself at 847-322-2483. Hope to see you there! Al Born Effective Management Center