[THIN] Re: Article: Microsoft declares war on Cisco

  • From: "Steve Greenberg" <steveg@xxxxxxxxxxxxxx>
  • To: <thin@xxxxxxxxxxxxx>
  • Date: Thu, 31 Aug 2006 23:45:39 -0700

From some customer points of view Softricity IS competition to Citrix. Think
of the end user point of view- "You mean I can run that app just by adding
me to a group and having the icon appear on the desktop". Although delivered
and executed differently, published applications from PS seem a lot like
streamed/isolated apps from SoftGrid to users.


In fact, one of our large customer who adopted both PS and SoftGrid for
Terminal Sever and desktop are now rethinking the mix and leaning toward
more SoftGrid on desktops than originally planned. When MS dropped the
licensing costs the economic model is shifted now.


Citrix was not being difficult about Softricity, they were right. We also
cannot ignore the fact that Softricity has left a long legacy of burning
resellers and customers in various ways through questionable business and
ethical practices.


Enough said...


Steve Greenberg

Thin Client Computing

34522 N. Scottsdale Rd D8453

Scottsdale, AZ 85262

(602) 432-8649





From: thin-bounce@xxxxxxxxxxxxx [mailto:thin-bounce@xxxxxxxxxxxxx] On Behalf
Of Jim Kerr
Sent: Thursday, August 31, 2006 1:28 PM
To: thin@xxxxxxxxxxxxx
Subject: [THIN] Re: Article: Microsoft declares war on Cisco


I don't think it is one sided at all.  Look at Softricity.  SoftGrid played
in a completely different space when compared to Citrix yet Citrix uninvited
Softricity from iForum and refused to let Softricity have a booth at their
shows because they looked at Softricity as a direct competitor yet
Softricity was a new company in a new space with just one product.  

----- Original Message ----- 

From: Schneider, <mailto:CMSchneider@xxxxxxxxx>  Chad M 

To: 'thin@xxxxxxxxxxxxx' 

Sent: Thursday, August 31, 2006 2:24 PM

Subject: [THIN] Re: Article: Microsoft declares war on Cisco




Just thinking one sided I guess.



From: thin-bounce@xxxxxxxxxxxxx [mailto:thin-bounce@xxxxxxxxxxxxx] On Behalf
Of Jim Kenzig http://ThinHelp.com
Sent: Thursday, August 31, 2006 10:10 AM
To: thin@xxxxxxxxxxxxx
Subject: [THIN] Re: Article: Microsoft declares war on Cisco


One niche device does not a competitor make.  Cisco makes dozens of types of


Joe Shonk <joe.shonk@xxxxxxxxx> wrote:

What do you mean?  That Netscaler/CAG is not a competitor to Cisco? or it
is?  The Netscaler/CAG competes directly with Cisco's inferor CSS line and
SSL VPN concentrator.


On 8/31/06, Schneider, Chad M <CMSchneider@xxxxxxxxx> wrote: 

From the Netscaler/CAG area.I would say so..



From: thin-bounce@xxxxxxxxxxxxx [mailto: <mailto:thin-bounce@xxxxxxxxxxxxx>
thin-bounce@xxxxxxxxxxxxx] On Behalf Of Jim Kenzig http://ThinHelp.com
Sent: Thursday, August 31, 2006 9:20 AM
To: thin@xxxxxxxxxxxxx
Subject: [THIN] Article: Microsoft declares war on Cisco


Hmm..now Citrix is a competitor with Cisco??

Microsoft declares war on Cisco 

Conflict to centre on the 'critical battleground' of the branch office

Robert Jaques, vnunet.com <http://www.vnunet.com/>  30 Aug 2006

Microsoft <http://www.microsoft.com/> 's recent alliance
<http://www.vnunet.com/2162844>  with Citrix <http://www.citrix.com/>
Systems to develop wide area network (Wan) optimisation technology
represents a declaration of war on Cisco in the "critical battleground" of
the branch office, Gartner <http://www.gartner.com/>  has reported.

According to the analyst firm, the Redmond giant's tie-up with thin client
firm Citrix is the culmination of a "long-simmering rivalry" with Cisco, and
has the potential to transform the Wan optimisation market.

The comments come after Microsoft and Citrix announced an expansion of their
established partnership that will result in a jointly developed and marketed
Citrix-branded branch office box.

Gartner said that this product is scheduled to ship in the second quarter of
next year and will be based on Citrix's WANScaler
product line gained through its recent acquisition of Orbital Data
<http://www.orbitaldata.com/> , and on Microsoft's Windows Server
<http://www.microsoft.com/windowsserver2003/default.mspx>  and Internet
<http://www.microsoft.com/isaserver/default.mspx>  Security and Acceleration

"Microsoft clearly considers Cisco a significant threat to its dominance in
the enterprise software market, and views the branch office as a critical
battleground for application and network architectures," stated a Gartner

"Cisco and Microsoft have avoided direct competition until recently, but the
merging of networking, security, storage and applications made this
confrontation inevitable.

"Microsoft is launching new networking capabilities within Vista and the
'Longhorn' version of Windows Server, and is pursuing partners in the voice
arena, for example Nortel <http://www.nortel.com/> ." 

The analyst firm also believes that there will now be much more conflict
between Cisco and Microsoft, a battle it originally predicted in 1997.

"Microsoft is building a team of networking vendors to compete with Cisco.
Citrix brings credibility in branch office application delivery through its
Presentation Server and NetScaler products," the Gartner report stated.

"By adding Orbital Data, Citrix now has an end-to-end application delivery
family that is broader than Cisco's.

"With a rapidly expanding portfolio, good strategic partnering and
software-centric channels, Citrix is a serious competitor and potential
roadblock to Cisco's aspirations to control application delivery.

"The future WANScaler appliance promises to provide Wan optimisation,
content distribution, security and branch office services.

"When combined with Microsoft's marketing might and strategic customer
relationships, this product is likely to quickly appear on prospective
customers' shortlists once it is released."

Gartner believes that Microsoft's tie-up with Citrix will change the selling
dynamic for Wan optimisation controllers, branch office boxes and, to a
lesser degree, application delivery controllers.

"Because Cisco will not be the default choice, we believe its influence is
likely to weaken. In addition, sales cycles will are likely to lengthen, and
smaller vendors will find selling tougher," Gartner stated.

However, the analyst firm went on to predict that the Microsoft/Citrix
partnership will face "some challenges" as the published product delivery
date is "very aggressive".

Given these concerns it advises firms to continue their existing
business-critical Wan optimisation implementations because its estimates
that the Microsoft/Citrix product is 18 months away.


Jim Kenzig <mailto:web%20at%20kenzig.com>  

Microsoft MVP - Terminal Services

Provision Networks VIP <http://www.provisionnetworks.com/vipprogram.aspx> 
CEO The Kenzig Group
http://www.kenzig.com <http://www.kenzig.com/> 
Blog: http://www.techblink.com <http://www.techblink.com/> 

Terminal Services Downloads: http://www.thinhelp.com





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