From some customer points of view Softricity IS competition to Citrix. Think of the end user point of view- "You mean I can run that app just by adding me to a group and having the icon appear on the desktop". Although delivered and executed differently, published applications from PS seem a lot like streamed/isolated apps from SoftGrid to users. In fact, one of our large customer who adopted both PS and SoftGrid for Terminal Sever and desktop are now rethinking the mix and leaning toward more SoftGrid on desktops than originally planned. When MS dropped the licensing costs the economic model is shifted now. Citrix was not being difficult about Softricity, they were right. We also cannot ignore the fact that Softricity has left a long legacy of burning resellers and customers in various ways through questionable business and ethical practices. Enough said... Steve Greenberg Thin Client Computing 34522 N. Scottsdale Rd D8453 Scottsdale, AZ 85262 (602) 432-8649 www.thinclient.net steveg@xxxxxxxxxxxxxx _____ From: thin-bounce@xxxxxxxxxxxxx [mailto:thin-bounce@xxxxxxxxxxxxx] On Behalf Of Jim Kerr Sent: Thursday, August 31, 2006 1:28 PM To: thin@xxxxxxxxxxxxx Subject: [THIN] Re: Article: Microsoft declares war on Cisco I don't think it is one sided at all. Look at Softricity. SoftGrid played in a completely different space when compared to Citrix yet Citrix uninvited Softricity from iForum and refused to let Softricity have a booth at their shows because they looked at Softricity as a direct competitor yet Softricity was a new company in a new space with just one product. ----- Original Message ----- From: Schneider, <mailto:CMSchneider@xxxxxxxxx> Chad M To: 'thin@xxxxxxxxxxxxx' Sent: Thursday, August 31, 2006 2:24 PM Subject: [THIN] Re: Article: Microsoft declares war on Cisco True. Just thinking one sided I guess. _____ From: thin-bounce@xxxxxxxxxxxxx [mailto:thin-bounce@xxxxxxxxxxxxx] On Behalf Of Jim Kenzig http://ThinHelp.com Sent: Thursday, August 31, 2006 10:10 AM To: thin@xxxxxxxxxxxxx Subject: [THIN] Re: Article: Microsoft declares war on Cisco One niche device does not a competitor make. Cisco makes dozens of types of devices. JK Joe Shonk <joe.shonk@xxxxxxxxx> wrote: What do you mean? That Netscaler/CAG is not a competitor to Cisco? or it is? The Netscaler/CAG competes directly with Cisco's inferor CSS line and SSL VPN concentrator. Joe On 8/31/06, Schneider, Chad M <CMSchneider@xxxxxxxxx> wrote: From the Netscaler/CAG area.I would say so.. _____ From: thin-bounce@xxxxxxxxxxxxx [mailto: <mailto:thin-bounce@xxxxxxxxxxxxx> thin-bounce@xxxxxxxxxxxxx] On Behalf Of Jim Kenzig http://ThinHelp.com <http://thinhelp.com/> Sent: Thursday, August 31, 2006 9:20 AM To: thin@xxxxxxxxxxxxx Subject: [THIN] Article: Microsoft declares war on Cisco Hmm..now Citrix is a competitor with Cisco?? JK Microsoft declares war on Cisco From: <http://www.vnunet.com/vnunet/news/2163150/microsoft-declares-war-cisco> http://www.vnunet.com/vnunet/news/2163150/microsoft-declares-war-cisco Conflict to centre on the 'critical battleground' of the branch office Robert Jaques, vnunet.com <http://www.vnunet.com/> 30 Aug 2006 Microsoft <http://www.microsoft.com/> 's recent alliance <http://www.vnunet.com/2162844> with Citrix <http://www.citrix.com/> Systems to develop wide area network (Wan) optimisation technology represents a declaration of war on Cisco in the "critical battleground" of the branch office, Gartner <http://www.gartner.com/> has reported. According to the analyst firm, the Redmond giant's tie-up with thin client firm Citrix is the culmination of a "long-simmering rivalry" with Cisco, and has the potential to transform the Wan optimisation market. The comments come after Microsoft and Citrix announced an expansion of their established partnership that will result in a jointly developed and marketed Citrix-branded branch office box. Gartner said that this product is scheduled to ship in the second quarter of next year and will be based on Citrix's WANScaler <http://www.citrix.com/English/PS2/products/product.asp?contentID=33886> product line gained through its recent acquisition of Orbital Data <http://www.orbitaldata.com/> , and on Microsoft's Windows Server <http://www.microsoft.com/windowsserver2003/default.mspx> and Internet <http://www.microsoft.com/isaserver/default.mspx> Security and Acceleration Server. "Microsoft clearly considers Cisco a significant threat to its dominance in the enterprise software market, and views the branch office as a critical battleground for application and network architectures," stated a Gartner advisory. "Cisco and Microsoft have avoided direct competition until recently, but the merging of networking, security, storage and applications made this confrontation inevitable. "Microsoft is launching new networking capabilities within Vista and the 'Longhorn' version of Windows Server, and is pursuing partners in the voice arena, for example Nortel <http://www.nortel.com/> ." The analyst firm also believes that there will now be much more conflict between Cisco and Microsoft, a battle it originally predicted in 1997. "Microsoft is building a team of networking vendors to compete with Cisco. Citrix brings credibility in branch office application delivery through its Presentation Server and NetScaler products," the Gartner report stated. "By adding Orbital Data, Citrix now has an end-to-end application delivery family that is broader than Cisco's. "With a rapidly expanding portfolio, good strategic partnering and software-centric channels, Citrix is a serious competitor and potential roadblock to Cisco's aspirations to control application delivery. "The future WANScaler appliance promises to provide Wan optimisation, content distribution, security and branch office services. "When combined with Microsoft's marketing might and strategic customer relationships, this product is likely to quickly appear on prospective customers' shortlists once it is released." Gartner believes that Microsoft's tie-up with Citrix will change the selling dynamic for Wan optimisation controllers, branch office boxes and, to a lesser degree, application delivery controllers. "Because Cisco will not be the default choice, we believe its influence is likely to weaken. In addition, sales cycles will are likely to lengthen, and smaller vendors will find selling tougher," Gartner stated. However, the analyst firm went on to predict that the Microsoft/Citrix partnership will face "some challenges" as the published product delivery date is "very aggressive". Given these concerns it advises firms to continue their existing business-critical Wan optimisation implementations because its estimates that the Microsoft/Citrix product is 18 months away. Jim Kenzig <mailto:web%20at%20kenzig.com> Microsoft MVP - Terminal Services <https://mvp.support.microsoft.com/profile=23AEC72D-4582-47DE-8516-85D400AD9 29A> Provision Networks VIP <http://www.provisionnetworks.com/vipprogram.aspx> CEO The Kenzig Group http://www.kenzig.com <http://www.kenzig.com/> Blog: http://www.techblink.com <http://www.techblink.com/> Terminal Services Downloads: http://www.thinhelp.com <http://www.thinhelp.com/> <https://mvp.support.microsoft.com/profile=23AEC72D-4582-47DE-8516-85D400AD9 29A>