[SPSD] Four fully funded BigData PhD studentships at the University of Leeds

  • From: ZJ Shen <shenzhe@xxxxxxxxxxxxxxxxxxx>
  • To: "spsd@xxxxxxxxxxxxx" <spsd@xxxxxxxxxxxxx>
  • Date: Tue, 18 Mar 2014 23:03:20 +0900



Hi ,

We have recently secured funding for four new MSc+PhD studentships at the 
University of Leeds as part of the Leeds Institute for Data Analytics. Project 
A (Urban Mobility and Movement Patterns), which is particularly relevant to 
SIMSOC readers, will undoubtedly involve some agent-based modelling. More 
information below, or for full details, and how to apply, see the website. The 
deadline is 31st March.

http://www.lida.leeds.ac.uk/phd.html

I would be very grateful if you could pass this on to anyone who might be 
interested.

All the best,
Nick



The University of Leeds is seeking talented and highly motivated doctoral 
researchers to join the Consumer Data Research Centre (CDRC) which is being 
established with funding from the Economic and Social Research Council’s (ESRC) 
Big Data Network. Deadline for applications: 31st March

New data relating to both the social and physical world are being created at an 
increasing rate, and with great variety. These sources, often characterised as 
“Big Data”, have been identified by the UK Government and Research Councils as 
one of eight great technologies that will power scientific developments and 
economic growth over the next decade. This commitment has been matched by more 
than £360 million of government funds for big data research and infrastructure 
at UK universities. Independent reports suggest that big data analytics could 
add £216 billion and 58,000 new jobs to the UK economy over the next three 
years.

The CDRC will be part of the Leeds Institute for Data Analytics (LIDA), which 
is now being established with more than £20 million of funding from the 
University and four major research councils (including the ESRC). The city of 
Leeds is already recognised as a hub for big data in business, health care and 
academic research. LIDA will move the University even further to the forefront 
by combining projects in consumer data research, medical bioinformatics, 
digital humanities and monitoring environmental change to provide a truly 
multi-disciplinary approach to this exciting and challenging field.

As part of this initiative we are offering four ESRC funded studentships to 
work on consumer data, which are generated by retailers, utilities and various 
service organisations in both the commercial and non-commercial sectors. 
Studentships will be available for both three years and four years depending on 
prior experience and training, and will focus on four topics:


Project A: Urban Mobility and Movement Patterns

Supervised by Professor Mark Birkin and Dr Nick Malleson in the School of 
Geography this project will use consumer data sources to focus on the critical 
interrelationships between time and space, and how this impacts on the local 
movements of people. Through a combination of big data analysis and advanced 
geographical modelling it will, for the first time, create a highly detailed 
picture of patterns of consumer behaviour that will be extremely relevant for 
businesses, academia and wider society.


Project B: Ethical Consumption

Supervised by Professors Matthew Robson and Wandi Bruin de Bruine in Leeds 
University Business School this project will develop and test a model of 
consumer purchasing motivations and behaviour that suggests ethical sensitivity 
is subject to a complex set of drivers. The backbone of the project will 
address Ethical shopping behaviour by combining financial data, weather data, 
and mobile phone data to explain variations in consumption motivations 
reflected in their ethical shopping behaviours.

Project C: Big data and the development of omni-channel business geography

Supervised by a team comprising Professors Susan Grant Muller, Graham Clarke 
and Martin Clarke from the Faculty of Environment this project will explore the 
usefulness of different kinds of consumer data for retailers and local 
authorities in the planning and delivery of local services (in particular 
transport and land use planning).


Project D: Changing the behaviours, habits and practice around the use of 
household surface cleaning products

Supervised by Professors William Young (Sustainability Research Institute), 
Chris Rayner (Chemistry) and Wandi Bruin de Bruine (Business School), this 
project will work in collaboration with ASDA (a major UK supermarket chain) to 
understand and influence patterns of use of household surface cleaning products 
to reduce associated environmental and health problems


--
Nick Malleson
School of Geography, University of Leeds
n.malleson06@xxxxxxxxxxx
0113 34 35248



The International Community of Spatial Planning and Sustainable Development
http://urbaneastasia.jimdo.com/

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