[sociate] Nice perspective on swarming

  • From: "Jerry Michalski" <jerry@xxxxxxxxxxx>
  • To: "Sociate News" <sociate@xxxxxxxxxxxxx>
  • Date: Thu, 19 Jun 2003 13:44:42 -0400

Between Smart Mobs, InstaMobs and complexity theory's swarms, there's plenty
of attention these days on how people cluster around activities.

During discussion about adaptive service organizations at a small conference
this week run by Greg Oxton of the Consortium for Service Innovation, Steve
Young (of Dexterra) described dysfunctional swarming as similar to how young
kids play soccer -- all jammed around the ball. Several companies had seen
that kind of behavior when customer support problems escalated. Efficient
swarming is more like a great soccer team, where the members know one
another's roles and strong points, and they spread out, making room for

Ah, an organic sports metaphor.

Speaking of soccer, does Real Madrid really need Beckham?

posted by Jerry Michalski at 10:43 AM

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