To make sure you continue receiving AKC emails, please add communications@... to your email address book. Last year, AKC Member Clubs were invited to take part in the AKC Registration Pledge Challenge. The primary goal of this pilot program was to stimulate discussion about the need to register our puppies and how registration benefits all of us in the AKC community. The Challenge was conducted to encourage commitment at the club and member level to increase AKC registration to further AKC's mission and support the sport of purebred dogs. We are pleased to announce that the overall Challenge winner is the Shoreline Dog Fanciers Association of Orange County, which achieved the highest "registration percentage" (Round 2). Shoreline club members who took the pledge succeeded in registering over 80% of the puppies born during the contest period, and are closing in on 100%. Shoreline will receive a $1,000 award as Challenge winner. Congratulations also go to the Devon Dog Show Association, as the winner of the "member participation" (Round 1) segment of the Challenge. Special recognition is extended to the Border Terrier Club of America. Even though the BTCA joined in the Challenge after the deadline had passed, club members mailed in the second highest number of pledges among participating clubs. Other clubs that made extra efforts to promote 100% AKC registration included the Dandie Dinmont Terrier Club of America and the Cardigan Welsh Corgi Club of America. Thank you to every Member Club that participated in the program, and thank you to every delegate, club officer, newsletter editor and webmaster who worked to raise awareness that registration revenue provides funding for AKC's good works for dogs, including educational outreach, support for canine health research, government relations initiatives, and the events we all enjoy. The Challenge succeeded in starting the conversation about the importance of increasing the number of puppies that are individually registered from among AKC litters. In this spirit, we are happy to note that the Delegates' Parent Clubs Committee will begin to tackle the issue of improving registration rates at the June Committee Meeting in Atlanta, GA. And in the meantime, Member Club officers and delegates can keep discussions going. To quote Jennifer Stevens of Terrydale Kennels, "I think that we're all responsible, at least partially, for the success of the purebred fancy. I feel like saying, Do your part!. . . If it requires a little extra effort to get people to register their puppies, it's worth doing." Many of you are also members of AKC licensed clubs, so please make 100% AKC registration a topic at meetings and in club communications. Share with fellow fanciers the different registration options: • Full Litter Process: Allows breeders to individually register all puppies in the litter at the time of litter registration for a discounted price. • Full Litter Offspring: Gives breeders who have already registered their litters with the AKC a second opportunity to individually register all the puppies in the litter at a discount, even though the breeder originally selected the traditional litter registration. • Registration at the time of sale: Breeders ask their puppy buyers to fill out the registration application and pay the $20.00 registration fee when they pick up their puppies (or simply include the $20 fee in the price of the puppy). The breeder then submits the registration and fee to the AKC. Or, breeders go online with the new puppy buyer at the time of puppy pick-up and help them complete the registration. • If registration cannot be completed at the time of sale, breeders can follow up with the new owners to make sure the registration process is completed. For assistance with follow-up, just add the individual puppy information and new owner information in the AKC Online Record Keeping System and the new owner will be sent an automated reminder to register the new dog. Thank you for being a part of this important first step in a process that will help us understand that we are all in this together. Sincerely, Patty Van Sicklen AKC Internal Consultant ============================================================================ POST is Copyrighted 2010. All material remains the property of the original author and of GSD Communication, Inc. 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