[ SHOWGSD-L ] Marketing!!!!
- From: Jessica MacMillan <spotted101@xxxxxxxxxxx>
- To: <showgsd-l@xxxxxxxxxxxxx>
- Date: Wed, 11 Jan 2012 13:34:22 -0600
Okay,
I might be done rolling this large stone up a hill.
If there is a marketing or media committee, maybe they need to start working.
Not just promoting GSDs, but promoting the club. Put the magazine online, have
everyone who is a judge send out an email. As I mentioned before, have someone
design a flyer that could be sent out in emails. Judges may or may not go look
online, but give them the option without spending money to do it.
As for the magazine, get it on line - more bang for the buck for advertisers
and more available to the public. Allow the public to read about all the fun
things that the club does do, all the things GSDs can do and make it
comprehensive and easy to read. E-magazine programs are not cheap, but 1 ad
will pay for it. Michael can probably figure out how to use it and it isn't
extra time because the files will already exist for the print job.
On-line presence is important - we have a FB page for DCA and lots of people
belong. We have a DCA members email list so the more private information can be
deseminated that way. We have people who work on our National Specialty FB page
every year. All the winners, lots pictures and lots of information is
dispatched this way.
Dog people need to stop being "better" then everyone else and get down to
hanging out with the public again... That means using technology to our
advantage..
And yes, dog clubs are private entities, but we also need to show the public
that they want to be members, not outsiders.
JMHO.
Jessica MacMillan
No Frills Dog Bathing Service & Design
Paisley Dals (www.paisleydals.com)
& The Shepherd Girls (Simmie, CGC, TDI, TC, HIC & Pepper, HIC)
Member of: DCA, GSDCA & GTCDC
Blog: http://mylittleblogspot.myblogsite.com/
Manager of: The Dalmatian Stud Dog List on Facebook
The German Shepherd Stud Dog List on Facebook
============================================================================
POST is Copyrighted 2011. All material remains the property of the original
author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind
are permitted without prior permission of the original author AND of the
Showgsd-l Management. ALL RIGHTS RESERVED.
Each Author is responsible for the content of his/her post. This group and its
administrators are not responsible for the comments or opinions expressed in
any post.
ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY
MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS
PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY
FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE
PROSECUTED.
For assistance, please contact the List Management at admin@xxxxxxxxxxx
VISIT OUR WEBSITE - http://showgsd.org
SUBSCRIPTION:http://showgsd.org/mail.html
NATIONAL BLOG - http://gsdnational.blogspot.com/
============================================================================
Other related posts:
- » [ SHOWGSD-L ] Marketing!!!! - Jessica MacMillan
