[ SHOWGSD-L ] FYI Surplus Vets And Questionable Marketing

From: Stormy Hope <stormy435@xxxxxxxxx>
To: showgsd-l digest users <showgsd-l@xxxxxxxxxxxxx>
Date: Tue, 8 May 2012 08:00:23 -0700

FYI

http://www.dogsnaturallymagazine.com/surplus-vets-and-questionable-marketing/

.....I visited the DVM 360 website for vets and found a large,  
flashing ad for Purina Preventive Care Plans..  Here’s how it works:   
the vet charges their clients a monthly fee to offer a ‘customized’  
program of vaccines, blood tests, heartworm and parasite tests,  
deworming, nutritional analysis and counseling, etc.  Their clients  
sign up with Purina for $50 which is split between Purina and the  
vet.  Purina then skims 7% off the $20 to $40 monthly fee paid by the  
pet owner.  This all ensures a regular monthly income for the vets and  
for Purina.  Clients enjoy the convenience of monthly payments to the  
tune of $240 to $480 a year.
Here is Purina’s recommended Basic Dog Health Plan:......

                               ........... snipped..........

............................       It appears that vets will be facing  
stiff competition in the coming years.  What will your vet do to keep  
your business?  Will he work harder at marketing his products and  
services or will he realize the writing is on the wall and stop over- 
servicing his patients?  Time will tell.

An interesting comment follows.

Stormy 
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[ SHOWGSD-L ] FYI Surplus Vets And Questionable Marketing

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