[ SHOWGSD-L ] AKC Launches First Health Microsite

From: "Stormy V. Hope" <stormy435@xxxxxxxxx>
To: Show List <showgsd-l@xxxxxxxxxxxxx>
Date: Fri, 27 Mar 2015 14:18:00 -0700


 <http://emessage.akc.org/O050n7fF0200BQMN0a0vbeL>      
The American Club today launched akc.org/health 
<http://emessage.akc.org/O050n7fF0200BQMO0b0vbeL>, the organization’s first 
ever mobile-optimized, digital content platform dedicated to canine health. The 
site kicks off a series of health initiatives and announcements to be 
introduced in the coming year.

The initial stage of the new microsite offers resources and information on 
care, nutrition, fitness, preventative health and breeder education. The 
platform is designed to share AKC’s 130 years of knowledge in the form of 
digestible content to enrich the general public, dog breeders and everyone in 
between.

The health microsite also serves as an exciting next step into the 
organization’s digital expansion plans. The site was built mobile-first, 
allowing AKC to tell their story and share their content via the platform 
consumers are primarily using today.

“For decades, the AKC and its dog experts have possessed so much wisdom about 
canine health without an effective way to share it well beyond our 
knowledgeable core constituency,” said Dennis Sprung, President and CEO of the 
American Kennel Club. “Today, we are excited to launch a platform that will 
finally allow us to help owners and breeders do the most important thing we can 
do for our dogs – keep them healthy.”

While conceived and created by AKC’s internal digital content and product 
teams, the site will also engage partners including AKC Parent Clubs, breeders, 
veterinarians and the AKC Canine Health Foundation, to continue to provide the 
best, most comprehensive content for visitors. Interactive content, including 
video and webinars, will go live on the site in the coming weeks.
Visit akc.org/health <http://emessage.akc.org/O050n7fF0200BQMO0b0vbeL>
 
Visit us at AKC.org <http://emessage.akc.org/O050n7fF0200BQMN0a0vbeL>
info@xxxxxxx <http://emessage.akc.org/kQ0cM0B005n02Lvfeb0P70F>      (919) 
233-9767 <http://emessage.akc.org/hMnbQ7L00Q000fv5B020Fde>
Copyright  2015 American Kennel Club
8051 Arco Corporate Drive, Suite 100, Raleigh, NC 27617


 <http://emessage.akc.org/I0b0SQe0M7nfBv2f050LF00>      
<http://emessage.akc.org/v07e0B5T0vMFQngbL02f000>      
<http://emessage.akc.org/Y0v750hBn00fe002MLQ0UFb>        
Stormy V. Hope
https://www.facebook.com/GSDCA.LegislationAwareness
https://www.facebook.com/CaRPOC.CaliforniaResponsiblePetOwnersCoalition
[ SHOWGSD-L ] AKC Launches First Health Microsite

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