NOTE: SBINEWS DOES NOT PERMIT CIRCULATION OF ATTACHMENTS. ATTACHMENTS, IF ANY, CIRCULATED WILL BE ONLY BECAUSE OF VIRUSES. PLEASE,THEREFORE, IGNORE ATTACHMENTS IF ANY IN SBINEWS MESSAGES ************************************************************************ SBI adspend on TV rockets (Business Standard) Our Banking Bureau / Mumbai October 05, 2004 State Bank of India's (SBI), the country's largest bank, brand-building drive saw its spending on advertising on television in the first half of 2004 rise to 8.72 times the spending in the whole of 2003. As per advertising industry estimates, SBI spent Rs 1.58 crore in the first half of 2004 against Rs 16.28 lakh in calendar 2003 and against Rs 11.94 lakh in first half of 2003. SBI's spending in January-June 2004 accounted for over 76 per cent of state-run banks' aggregate spending of Rs 2.05 crore during the period, a 324% YOY rise. An analysis of eight state-run banks' ad spend for corporate image since 2000 by AdEx India, a division of TAM Media Research, shows SBI preferred news bulletins for corporate image advertising. Bank of Baroda also preferred news bulletins, whereas Punjab National Bank opted for different magazines genre. The other banks covered are Allahabad Bank, Bank of India, Canara Bank, Central Bank of India and Indian Bank. The choice of news bulletin genre for advertising was to target the discerning prospective customers as the general perception is that the public sector banks lag behind private sector banks in terms of services, an SBI official said. He said the effort was also aimed at protecting SBI's turf. AdEx estimates say SBI spent Rs 42.56 lakh on corporate image advertising on television in 2000, Rs 45.31 lakh in 2001, Rs 5.18 lakh in 2002 and Rs 16.28 lakh in 2003. PNB was the biggest spender on television advertising in 2003 at Rs 47.05 lakh. PNB spent an estimated Rs 5.28 lakh in first half of 2004 and Rs 28.85 in 2002. The New Delhi-based bank was a negligible advertiser on television in 2000 and 2001. Bank of Baroda has been a consistent, though, small advertiser on television. Its estimated spending in the first half of 2004 at Rs 40.94 lakh has been the highest. Its television ad spends were Rs 11.34 lakh in 2000, Rs 1.58 lakh in 2001, Rs 6.14 lakh in 2002 and Rs 18,000 in 2003. ---------------------------------------------------------------------- Email From ""Rajendra S. Pai" <rs.pai@xxxxxxxxx>" was security checked by 3.93 version of CxProtect(tm) On: sify_mta at: 09:55:20, 05-Oct-2004 Tuesday ---------------------------------------------------------------------- *************************************************************************** Mailing list (sbinews@xxxxxxxxxxxxx) related information: News/articles about SBI and Banking related matters published in the print media, Internet etc will be circulated through this Mailing List. The messages in this list will help in improving awareness of SBI and its activities vis-a-vis the happenings in the Banking industry. This should be of help to all staff members of SBI, particularly those who are preparing for promotional written tests/interviews/group discussions. Subscription to this Mailing List is simple and FREE. Please check the procedure below. Please share this information with other colleagues/branches that could be interested in subscribing to this Mailing List. The messages circulated here should not be deemed to have the official endorsement of the SBI or any of its employees. The correct factual position may be ascertained from official sources. To join this mailing list, just send an email to sbinews-request@xxxxxxxxxxxxx with the word 'subscribe' without the quotes in the subject of the email message. To leave this mailing list, just send an email to sbinews-request@xxxxxxxxxxxxx with the word 'unsubscribe' without the quotes in the subject of the email message. Archives (old messages) are available for viewing at: //www.freelists.org/archives/sbinews Click on the month-year at the lower left corner to view messages posted during that month. This is an announcements/newsletter type mailing list i.e. only the Moderator/s can post messages to the list. This mailing list is maintained and moderated by Sri. R.S.Pai, currently working as Chief Manager(IT-Internet Banking), SBI, Corporate Centre, Mumbai. Visit http://rspai.tripod.com for some useful Banking, Reference and Utilities Links