[sbe104_toledo] Google TV
- From: "Steve Pietras" <Steve.Pietras@xxxxxxxxxxxxx>
- To: <sbe104_Toledo@xxxxxxxxxxxxx>
- Date: Fri, 21 May 2010 08:48:31 -0400
Article published May 21, 2010
Google unveils TVs that unite channel surfing, Web browsing
ASSOCIATED PRESS

SAN FRANCISCO - Google Inc. thinks it has the technology to unite Web surfing
with channel surfing on televisions.
To reach the long-elusive goal, Google has joined forces with Sony Corp., Intel
Corp., and Logitech International. The firms yesterday unveiled their
much-anticipated plan for a "smart" TV.
Sony Chief Executive Howard Stringer, left, and Intel CEO Paul Otellini at the
Google conference in San Francisco for software programmers. Google announced
the 'Smart' TVs.
The TVs are expected to go on sale in the fall in Best Buy stores and they will
be limited to the United States before expanding in other countries. Pricing
won't be announced until later in the year.
Google wants to turn TVs into giant monitors for Web surfing so it can sell
more ads. The company generated nearly $24 billion in revenue last year, mostly
from Internet ads displayed on computer screens. Google began selling for
regular TV programming three years ago but that has yielded paltry dividends,
analysts said.
"I think this is going to be the biggest improvement to television since
color," Intel Chief Executive Officer Paul Otellini told The Associated Press.
Google demonstrated the technology at a conference for about 5,000 software
programs.
Google CEO Eric Schmidt called the potential of the Internet TVs mind-boggling.
"You have to actually see [the Internet TV] to get excited about it," he said.
Other firms have tried to turn TVs into Internet gateways.
But Google and its partners believe they have developed a system that will make
Internet TV simpler and more appealing.
Consumers who have flat-panel TVs will be able to plug into the new technology
by buying a set-top box from Logitech or a Blu-ray player from Sony. Both will
have the same software and microprocessor as the new TV sets.
Sony will make the TVs, which will use microprocessors from Intel. Google will
provide the software, including Android and the firm's Chrome Web browser.
Logitech will supply a special remote control and wireless keyboard.
Steve Pietras
Chief Engineer
Fox Toledo WUPW
Sent From Blackberry
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