[romefloydhumanesocietychairs] Re: FW: Issue #4: Important Information About Registering Your Nonprofit to Fundraise
- From: Florice Schneider <flosdogs@xxxxxxx>
- To: romefloydhumanesocietychairs@xxxxxxxxxxxxx
- Date: Wed, 5 Mar 2014 17:57:20 -0500 (EST)
Another big key to good Fundraising is having enough Help
-----Original Message-----
From: Jeanie Waddell <jeanie@xxxxxxxxxxxxxxxxxxxxxxx>
To: romefloydhumanesocietychairs <romefloydhumanesocietychairs@xxxxxxxxxxxxx>
Sent: Wed, Mar 5, 2014 5:33 pm
Subject: [romefloydhumanesocietychairs] FW: Issue #4: Important Information
About Registering Your Nonprofit to Fundraise
Great ideas…esp dog walk. Please read…
From: Animal Shelter Fundraising [mailto:tim@xxxxxxxxxxxxxxxxxxxxxxxxxxx] On
Behalf Of Animal Shelter Fundraising
Sent: Wednesday, March 5, 2014 10:16 AM
To: jeanie@xxxxxxxxxxxxxxxxxxxxxxx
Subject: Issue #4: Important Information About Registering Your Nonprofit to
Fundraise
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March 2014 - In This Issue:
12 Tips for Hosting A Successful Dog Walk
In the News
Welcome to Our Newest Sponsor
Humane College Offers Workshops in Pacific Northwest
Turnkey Fundraising Letter: Kitten Season
WELCOME TO OUR NEWEST SPONSOR
Animal Shelter Fundraising welcomes Gordon Bernard Company (GBC) as a sponsor
The Gordon Bernard Company (GBC) has been printing the Community Birthday
Calendar and other customized calendars for fundraising groups since 1949.
Thousands of organizations nationwide use their various calendar formats to
raise needed funds. Their original Community Birthday Calendar has successfully
promoted organizations, and its activities, in their community. They even have
a full time national sales force to assist customers with their individual
calendar campaigns.
GBC is a dedicated employer to those who "are" the company. They make quality
and value their primary focus and never accept anything other than complete
customer satisfaction. They strive to be a positive force in the communities in
which they live and work. Through the application of these principles they will
successfully assist those helping others in the communities they serve across
the country.
Interested in raising money with a GBC customized calendar?
Click for more information.
"All of us at GBC wish to express our excitement for this opportunity to
partner with Animal Shelter Fundraising and look forward to a positive, healthy
relationship that will serve the animal sheltering and rescue community."
Five Tips to Help You Get More from Existing Donors
Watch a slideshow presentation here.
Humane College Offers Workshops in Pacific Northwest
Seattle, WA and Portland, OR have been selected to host Humane College
workshops as part of the College's 26 city workshop tour. Humane College is
dedicated to providing educational and professional development opportunities
to individuals who work or volunteer in animal welfare. Each city will host
two workshops:
AN ANIMAL SHELTER'S GUIDE TO RAISING MONEY
and
IGNITING PASSION, GETTING THE MOST OUT OF YOUR VOLUNTEERS
April 28 in Seattle, WA REGISTER NOW
Holiday Inn Express SEATAC
19621 International Blvd
Seatac WA 98188
April 29 in Portland, OR REGISTER NOW
Holiday Inn Express Portland Airport
8439 NE Columbia Blvd
Portland OR 97220
Kitten Season - Fundraising Letter
Would your organization like to raise more money through a professional direct
mail campaign?
Of course it does!
That's why Animal Shelter Fundraising offers its turnkey direct mail program
that offers professionally written and designed direct mail appeals that are
designed to optimize your fundraising revenue! These campaigns are both highly
effective and very affordable. Just $500 for a turnkey campaign that is
customized with your organization's logo and mailing address.
At this time of year, many shelters and rescue groups will begin experiencing
kitten season. This appeal letter will help your organization raise money when
finances get strained because of all the kittens you begin receiving.
Purchase your customized print ready files for your direct mail letter for only
$500
Your campaign files will include customized:
8.5"x11" 2-color letter with pledge card
1-color outer envelope
1-color return envelope
Once we receive your payment, you will receive an email requesting your
organization's logo and mailing address for inclusion in your print ready files.
Ask about a quote using our direct mail house!
tim@xxxxxxxxxxxxxxxxxxxxxxxxxxxx
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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Purchase your customized print ready files for your direct mail letter for
only $500
12 Tips for Hosting a Successful Dog Walk
Neither Legal Nor Wise to Avoid Fundraising Regulations
Set an inspiring goal and purpose for the event. Establish a financial goal as
well as a mission and theme for the event. Be sure to share this with the
volunteers, your members, the media, and the public.
Take care in selecting a date and place. Be sure that the event date does not
conflict with any other community events. Select a location that is easy to get
to and has plenty of parking.
Prepare attractive printed materials. Your walk brochure does not need to be
expensive or elaborate, but it must be well designed and easy to read. When you
look at the cover of the brochure, it should be obvious that this is a benefit
for animals and that it will be fun.
Dont set (or imply) a donation limit in the brochure. Be careful how you word
the brochure. You dont want to inadvertently discourage high donors! A premium,
such as a T-shirt, offered for a minimum donation can be a great motivator, but
avoid wording that implies a set participation fee. If your brochure reads, $15
entry fee, that is likely to be the most that youll get. Also folks who can
only raise $10 will stay away. In addition to being a fund-raiser, the event
also has educational value, so you may want to welcome anyone who wants to
attend. (After all, they may become supporters.)
Encourage larger donations. You may want to offer prizes to those individuals
bringing in the highest dollar amounts on walk day. (The prizes can be
donated.) Offering additional premiums to folks who raise larger amounts can
significantly increase the average donation. For example, if you offer a
T-shirt for raising $30, offer a sweatshirt too for raising over $100.
Think BIG. Print enough brochures to draw a crowd. You will probably need to
print and distribute over 20,000 brochures to draw 1,000 participants.
Get the brochures out there. Send walk brochures to everyone on your mailing
list and distribute them aggressively throughout all of the local communities.
Be sure to include vet clinics, pet supply stores, groomers, markets, health
clubs, and places of worship. Special mailings should be sent to last years top
fundraisers thanking them again and inviting them to bring friends along (send
them extra copies of the walk brochure). Invite businesses and civic
organizations to participate as teams. Plan walker recruitment days at local
pet supply stores, markets and other events.
Get the brochures out there early. Eight to ten weeks before the event is the
critical distribution time frame. That means having them out there, not just
printed but in the hands of the public, 8 to 10 weeks before the event. Also be
sure to periodically re-check the distribution sites, right up until the event,
to be sure that there are brochures available.
Plan festivities. Make the event day FUN for the participants! The longer
people hang around and the more fun they have, the more likely they are to make
this an annual event and to tell their friends about it. Free samples,
entertainment, exhibit booths and refreshments are important.
Publicize the event broadly. Be sure to cover all the various media outlets in
your community. A poster campaign is an inexpensive, grass-roots strategy that
works.
Piggy-back fundraisers. You may want to consider selling advertising space in
the event program. (You can offer free ads as a way of thanking businesses for
major in-kind donations.) If your organization has merchandise to sell, be sure
to make it available on event day. Offer to print business logos on the Walk
T-shirt in exchange for sponsorship support. Put donation canisters out
wherever free refreshments and services are available at the event. Plan a
raffle of donated items.
Thank everyone.
Dont forget the volunteers, participants, sponsors, donors, and other people
who helped to make the event possible. Thank you notes and a post-event news
release which mentions the supporters can go a long way toward ensuring
continued support for next years event.
Continue reading article.
This article is written by Bonney Brown and appears on Petfinder.com.
In the News
March 3 (Oakdale, CA) ASTRO Foundation Retains Animal Shelter Fundraising to
Conduct Feasibility Study for No-Kill Animal Shelter
We'll be at the 2014 HSUS Expo in Daytona Beach!
Will you?
If you plan on attending and would like to talk with us about your fundraising
or capital campaign projects, we'd be happy to meet you.
MAY 20-23 in Daytona Beach, Florida
Animal Care Expo is the largest international education conference in the
fields of animal care, control, rescue, and emergency services, Expo offers an
unparalleled opportunity to recharge, learn new skills and strategies, and
network with animal welfare professionals from around the world.
Visit the Animal Rescue Support Association website
PRIME COAT IS THE TITLE SPONSOR FOR HUMANE COLLEGE
You can have it all when deciding on animal shelter surfaces:
Durability, Cleanability and Beauty.
To create the best environment for the animals, your clients and your team,
Prime Coat Coating Systems has created a portfolio of seamless floor, wall and
combination systems that meet the demands of a modern shelter. We manufacture
and install high quality seamless, resinous systems that are durable, low
maintenance and anti-microbial. With over 1 million square feet of installed
floor coatings, we have a proven track record of service with animal care
facilities across the country.
Click here to request FREE information from Prime Coat about flooring systems
for your shelter.
Four reasons why Kuranda dog beds are the best choice for animal shelters:
1. Unique Chewproof Design
2. Easy to Clean and Disinfect
3. Provides Years of Comfort
4. One Year Warranty
Click here to learn more about their Donate A Bed Program and discover how
thousands of animal shelters and rescue groups receiving free Kuranda beds for
their dogs and cats
With the widest variety of animal housing options in the industry, Mason
Company has an animal enclosure solution perfect for shelter directors and
managers. With more than 120 years focusing exclusively on animal enclosures,
Mason has installed more kennel and cattery systems than any other company in
the world.
At Mason, we're dedicated to building high-quality, custom-designed animal
enclosures that are safe and attractive, from individual dog kennels to
full-line kennel systems to a full line of cat condos and feline solutions. Our
unique and patent-pending Silvis Seal™ barrier available on Mason's Sani-Kennel
provides an entirely new approach to preventing the problem of
cross-contamination. We offer the broadest range of material choices, sizes and
gates so every product is built for your specific need. Our kennels are used
worldwide by facilities that know and appreciate quality equipment. We also
offer a wide selection of accessories.
Click here to request a FREE copy of 7 Biggest Mistakes to Avoid When Building
a New Facility
Animal Shelter Fundraising LLC
12425 West Bell Road
Suite 117
Surprise AZ 85388
623.975.1234
www.animalshelterfundraising.com
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