Hello list, Below is a copy and paste of a segment of the RFB newsletter sent me as someone who uses their services quite a lot. I don't really object to the name change, I see it from their point of view as expressed below. I could say it sounds a little vague and a bit bland, but really, this may be just my opinion. I love La, as I guess we will end up calling these folks. Ginny Dear Member, I am personally reaching out to share with you the exciting news that Recording for the Blind & Dyslexic R has changed its name to Learning Ally. Changing the name of an institution such as Recording for the Blind & Dyslexic, with its rich history and tremendous network of 300,000 members, is not something we entered into lightly. Over the past year, we have worked closely with scores of students, parents, teachers, volunteers and others to explore the current state of the organization and chart its future. First and foremost, this transformation has been driven by our members. Our research and focus groups reveal that the most significant reasons for change come directly from individuals just like you: Our member community is more diverse than ever before, including individuals with many different kinds of learning disabilities where access and reading are barriers to their learning. The broad community of individuals in the U.S. who "learn differently" has grown significantly and a portion of these individuals are not blind or dyslexic. Our current name limits our ability to reach the wider base of individuals who could benefit from our services. And most significant of all, a universal issue expressed by the vast majority of our members surveyed is that they don't want to be typecast. When told about the news of our new name, a freshman in college who began using RFB&D in second grade said: "Finally. . .I'm tired of typing out that long name - and I don't like being labeled as Dyslexic!" This anecdote echoes the sentiment of countless thousands of members. They don't want to be referred to as "disabled"; they simply want to enjoy equal access and opportunities to learn and succeed like anyone else. Our new name goes directly to the heart of supporting them. Right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the Internet. Learning Ally - Making reading accessible for all We will continue to serve and support you. We are excited about the future and hope you will encourage your friends, parents, teachers, and others in your community to become a "Learning Ally" to help us reach more individuals with tools for educational success. Be sure to visit our new website at LearningAlly.org to learn more about FREE Membership opportunities, FREE software and our NEW APPLE APP which now makes our books compatible with your favorite Apple device. Thank you again for allowing us to help in your pursuit of learning and in your support of RFB&D, and now Learning Ally, as we move forward to serve even more individuals in the future. Andrew Friedman President & CEO 25% C2011 Learning Ally, Inc. All Rights Reserved. LearningAllyTM, Making Reading Accessible for AllTM , the "Access" icon, Recording for the Blind & Dyslexic To subscribe or to leave the list, or to set other subscription options, go to www.freelists.org/list/real-eyes