[opendtv] Urban HDTV
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: Open DTV Forum <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 07 Mar 2006 20:32:44 -0500
Here's an interesting story from Multichannel News today:
"According to data from Horowitz Associates Inc.’s “State of Broadband
Urban Markets VII” study, 13% of urban consumers have DVRs, versus 12%
of national consumers. Similarly, 13% of urban residents have a TiVo,
compared with only 12% of folks nationwide.
"Conversely, the seventh edition of the study series indicated that
urban consumers trail their national counterparts by 19% to 21% relative
to owning HDTV sets, as well as when it comes to actually having HD
service (8% to 9% for the broader marketplace).
"Penetration rates among urban residents also lags behind when it comes
to having access to movies on-demand (14% to 18%) and free on-demand
services (8% to 9%).
"The research -- presented here Tuesday morning at Horowitz’s Sixth
Annual Forum, Multicultural Media for Multicultural America -- also
provided a technology profile of urban consumers. Here, this group
outpaced their national counterparts on every front: 28%-26% with
big-screen TVs; 35%-30% relative to gaming consoles; 68%-67% with
cellular phones; 18%-17% for those with Web-enabled mobile phones; and
25%-18% in terms of owning mobile-video devices."
http://www.multichannel.com/article/CA6313945.html?display=Breaking+News
TTFN,
Mark
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