[opendtv] TiVo Is Well-Known but Not as Well-Owned
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 3 May 2004 17:08:16 -0400
TiVo Is Well-Known but Not as Well-Owned
As rivals enter the digital recorder market, allying with cable firms
is a priority and a challenge for the pioneer.
By May Wong
Associated Press
April 26, 2004
Debra Baker tells people she has TiVo. But she really doesn't.
The 33-year-old New York tax consultant has a variant, a digital
video recorder offered through her cable company. She didn't know
what "DVR" stood for until she got the device.
"I thought DVR was Time Warner's name for TiVo," she said.
So, like many others, Baker simply uses the leading DVR brand as the
catchall term for the new love in her lounging life: a machine that
lets her easily record her favorite TV shows and watch them whenever
she wants.
It's a flattering curse for TiVo Inc., whose technology records TV
programs without the hassles of videotape, letting users pause live
TV, do instant replays and begin watching programs even before the
recording has finished.
But as more clones crop up, the pioneer that helped popularize DVRs
is in danger of becoming marginalized.
...
http://www.latimes.com/business/la-fi-tivo26apr26,1,6711102.story
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