Craig Birkmaier wrote: > Thanks for finding this piece Bert. It does more to confirm everything > I've been saying than anything I have read. You have got to be joking! Look at the title again, just to get a hint that you missed some key points. > It's not surprising that you cherry picked a few paragraphs to try and > make your point. Not at all. I merely go beyond the parts you agree with, which describe nothing more than the status quo, to see where the author is going. The salient point was NOT that Netflix incorporated some original content. The salient point was that production companies and rights holders begin paying attention to non-traditional distribution models. Even content owners or rights holders who previously did business exclusively with the MVPDs. > And it's not surprising that you ignored the VERY CLEAR words that > confirm what I have been saying. So please explain how these non-status-quo main points confirm what you've been saying: "The beginning of the end for linear, scheduled TV will come when the Internet players have too many subscribers for the content rights holders to ignore, Lai says. When that happens-and it may happen more quickly than many people expect-the content owners will begin to **break their exclusive content agreements with the pay TV carriers**. Instead, they'll begin streaming their shows on their own websites, on video services like Amazon and Netflix, and via apps on platforms like Roku and Apple TV." And this bit: "Sure, you can watch lots of HBO video on mobile devices using the HBO Go app, but not before showing proof that you've already paid your cable company for HBO service. ***However, content owners, led by sports leagues, are starting to flirt with models that dismantle the fortresses built by cable and broadcast TV companies***." I did mention very recently that NFL games are now available on Verizon wireless, right? http://www.engadget.com/2013/06/04/nfl-verizon-wireless-agrement-will-add-sunday-afternoon-streami/ http://www.verizonwireless.com/support/faqs/CallingPlans/more-everything-nfl-promo.html These are examples of the rights owners going BEYOND "the bundle" that you seem unable to get past, Craig. Your opinion remains that rights owners would not want to disturb their "lucrative bundle," and yet they are doing just that. I obviously picked sports because they are the quintessential MVPD offering, but there's no reason to limit these shifting tides to sports. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.