[opendtv] Re: TV Technology: Generational News Divide Visualized
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 30 Jun 2017 08:07:34 -0400
On Jun 29, 2017, at 10:38 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
Craig Birkmaier wrote:
This seems a bit misleading.
What percentage of online news consumption comes from print
and TV news organizations?
Not misleading, I don't think. What it says is that news organizations that
have adapted to the new media, and that use TV, continue to be used. The old
media, including broadcast radio, which surprised me, are used considerably
less, by all age groups.
It should come as no surprise that radio has declined significantly as a news
source. Most music format stations stopped offering news over the past two
decades. But more important, iPods, MP3 players, smartphones, and streaming
music services have put a huge dent in radio usage. That being said, most
stations are streaming their live feeds, and any people are listening via the
Internet, not a radio transmitter - I do this frequently.
(Craig obviously listens to so-called "talk radio," or he wouldn't keep
mentioning it. Hey, at least it might come to an FM translator near you,
before too long.)
Yes Bert I do listen to talk radio, as do tens of millions of Americans.
Ratings for talk radio are comparable to ratings for TV news in terms of weekly
reach. 50 million people listen to talk radio each week. Network Newscasts
reach about 25 million.
This chart from 2013 provides another look at this situation:
It is important to consider what makes up each of these categories. News/Talk
radio consists of two major components - personality based national syndication
and local news/talk. Most of the syndicated programs are political, but sports
talk radio is very popular with national support from ESPN radio, and there is
some entertainment in the mix - e.g. Howard Stern.
TV news now includes local newscasts, network newscasts, breakfast TV, and the
24/7 news channels. Ratings for the 24/7 news networks have increased
dramatically in the past year because of the presidential election and
But the growth of online, as illustrated above, is clearly changing the
consumption landscape, even if many of the "sources" are the same.
By the way Bert, a significant number of talk radio stations migrated to the FM
band over the past two decades. AM is still a major factor in large markets,
but even there, many are simulcasting on a full power FM or translator.
I stream radio stations almost as often as I listen to them on the radio in my
Who needs an FM tuner in their phone?
It's easier and more reliable to stream the station.
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