[opendtv] Re: TV Technology: FCC Proposes to Nix Main Studio Rule
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 21 May 2017 07:27:00 -0400
On May 20, 2017, at 9:56 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
This is more logical to me, but only if we do without the "localism"
motherhood.
"Pai gave the example of a broadcaster in Minnesota who would like to build
out a construction permit for an AM station in a nearby town, ..."
Exactly. Regional nets. The more important point is not the brick and block
studio, or even the full time staff. The more important point is the rule
that a station be capable of producing content. Okay with me if that goes
away, but just say it like it is. Without phoniness and obfuscation.
Welcome to the 21st Century Bert.
My first job in commercial broadcasting was in West Palm Beach in 1970. The
company operated a TV station, an AM country music station, and an AUTOMATED FM
station that was the top rated station in the market.
What was important back then, and still is today, is the ability to insert
local ads into "content." Where that content originates is largely unimportant
to someone listening to music. Localism is still alive and thriving on
news/talk radio.
The massive radio industry consolidation that took place after the 1996
Telecommunications Act largely eliminated "localism" in the radio industry. it
did not eliminate the local revenues that pay for the content.
TV content is not much different. Other than the slowly dying local TV news
industry, people do not turn on the TV to watch local content. In fact, most
people don't watch local broadcasters most of the time. This does not mean that
broadcasting is dead; it simply means that there are MANY BETTER competitive
options.
One need only look at Sinclair to understand where we are headed. They have
been using a centralized news organization to create local news for several
decades.
What the FCC has done is recognize reality, and how outdated many of their
regulations are.
Regards
Craig
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