Speaking on the believability of cord cutting having come to a halt. Here's a
very recent report that disputes the idea. So, for example, on this quote:
"While subscribers who cut the cord to simply go with OTT are expected to grow
by 17 percent by 2024, the bundling of OTT and broadcast is expected to
increase by 56 percent over the same period. The report predicts that it will
take a successful integration of live content by OTT providers for cord cutting
to become widespread; if accomplished, Concentric says likely one in four
people would cut the cord by 2024."
Sounds to me like going from one subject to another. Cord cutting is
progressing, it says. Okay.
Next subject: And yes, some people also want live. But let's not get confused.
Live doesn't require legacy MVPD bundles of any sort. For one, for cord
cutters, much of the answer for live programming is coming from OTA. For
another, Hulu has live, Locast has live, the new Disney package has live, CBS
All Access has live, ESPN offers live streams, and so on. Overblown as this
might be, many of the new OTT sites are touting their solutions for also
delivering live programs. Which matters almost exclusively to sports fans. In
short, "live" does not mean legacy MVPD, and plenty of online live options have
been appearing lately.
"Satellite, meanwhile, is becoming obsolete with the emergence of 5G and looks
to decline by 8 percent over the next five years."
Not clear why they think that satellite is replaced by 5G. Satellite is fixed
service, and is replaced by several alternatives that offer broadband as well
as legacy MVPD, for those who want that. 5G is hardly the only alternative to
satellite. Although in principle, 5G can be used for both fixed and mobile
streaming, sure.
Bert
------------------------------------------------
https://www.tvtechnology.com/news/consumers-arent-ready-to-cut-the-cord-entirely-per-concentric
Consumers Aren’t Ready to Cut the Cord Entirely, per Concentric
Bundling OTT and broadcast to grow 56 percent by 2024; just OTT to increase 17
percent.
Michael Balderston 12 hours ago
CAMBRIDGE, Mass.—Reports of traditional broadcast TV’s death may have been
exaggerated according to a new report from simulation software company
Concentric. The company has released “The Future of Streaming Video” report
that forecasts how the TV industry will evolve as OTT continues to rise. One of
the key findings in the report is that while cord cutting is a growing factor,
bundling of OTT with other broadcast services is the more popular option over
the next few years.
While subscribers who cut the cord to simply go with OTT are expected to grow
by 17 percent by 2024, the bundling of OTT and broadcast is expected to
increase by 56 percent over the same period. The report predicts that it will
take a successful integration of live content by OTT providers for cord cutting
to become widespread; if accomplished, Concentric says likely one in four
people would cut the cord by 2024.
Bundling of OTT with cable, broadcast and satellite will continue to be the
popular choice for consumers because no single provider has delivered the
optimal customer experience.
As for what is driving consumers to certain bundling options, the report says
price is the number one factor, followed by variety of content and user
experience.
“The way we consume content is changing,” said Dejan Duzevik, chief product
officer and solution architect for media & entertainment at Concentric. “OTT
providers like Netflix, Amazon and Hulu are disrupting the space, generating
buzz about the death of traditional models like cable and broadcast. But
consumers won’t be cutting the cord as soon as we might think. … Instead, we
will see major changes across providers as cable, broadcast, OTT and satellite
evolve to meet consumer demands.”
Other findings from the report show that while cable will remain the top choice
for consumers, changes in pricing options and variety of options are
recommended to avoid a decline of 2 percent in its total number of subscribers.
Satellite, meanwhile, is becoming obsolete with the emergence of 5G and looks
to decline by 8 percent over the next five years.
Visit www.concentricmarket.com for the full report.
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