[opendtv] Re: TV Technology: CBS' Top Technologist Dissects 'All Access'
- From: "Craig Birkmaier" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "brewmastercraig" for DMARC)
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 26 Oct 2018 22:02:23 -0400
On Oct 26, 2018, at 12:24 AM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Holy crap. Each user requesting service is localized first...
(When I watch CBS prime time content from cbs.com, or even the 24/7 CBSN live
news, it sure seems like the more straightforward way of using the Internet!)
You are not watching CBS prime time content live on CBS.com Bert. I agree that
this is MISUSE of the Internet, but broadcasters have a business model to
protect.
The reason CBSN can stream live is that CBS owns the program rights. The
article was quite clear on why this is not possible for CBS All Access, which
provide the local station feed, including local commercials.
Right. Live broadcast OTA TV to mobile devices is a bust. I think Seidel is
overly focusing on the limitations of OTA broadcast to mobile, though.
Actually, live broadcast TV streaming to mobile devices is quite common today;
I do it frequently with DirecTV Now and ESPN, which streams games being
broadcast on ABC. Once again it’s all about the rights - local Fox stations are
streamed live on DirecTV Now ( I assume they are geofencing the station feeds
as well).
My thinking is, even live TV sent via the Internet, to mobile devices, is
going to be unsuccessful, most of the time (except maybe during special
events like the Superbowl). It's the on demand content that will succeed.
WRONG. ESPN is streaming massive amounts of live football. All of the news
networks are available streaming live. Episodic programming is NEVER live,
although most networks broadcast an episode live first before making it
available on streaming services.
The reality is that live TV is not dying. What is dying is scheduling
appointments to watch pre-produced episodic TV shows. You can thank the
networks for making their libraries available to Netflix for binge watching;
this broke the old model of summer reruns to “catch up.”
So I'm reading this, and here's one guy who ought to be unimpressed with ATSC
3.0. What's the point? And in fact,
"Following the presentation, one conference attendee asked Seidel whether CBS
All Access might someday make use of some of the capabilities of ATSC 3.0.
However, Seidel avoided mentioning the Next-Gen TV standard in his reply."
Duh, right? He just told you. He's using the Internet, he's emulating but
otherwise totally bypassing the broadcast tower's RF propagation contour, so
what aspect of ATSC 3.0 would even come to play? Only what is sent over the
Internet, which he is already doing without ATSC 3.0.
DUH, right? We’ve been saying this for nearly two decades. I know Bob Seidel,
and how big n ATSC fan he was in the ‘90s. Nothing like having to develop a new
technology that actually works to get a re-education.
Regards
Craig
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