First, it is not surprising if the number of TVs per household drops some.
Smartphones can replace TVs in "other than the main TV watching rooms" of the
house.
It seems that picture quality and size matter. Also affordable pricing, for
these new better and bigger TVs, matters.
And obviously, 4K is what people are buying, because 4K is what is on store
shelves, at plenty competitive prices. This started happening some time ago,
when 4K prices dropped to where 1080p sets seemed unnecessary. And we saw
reports of companies planning to phase out the 1080p sets.
The big screen definitely continues to matter, it seems. In spite of the myopic
hype from some time ago.
Bert
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https://www.tvtechnology.com/news/bigger-is-still-better-at-least-in-the-living-room
Bigger Is Still Better (At Least In The Living Room)
TV size outranks price in consumer choice
Lisa Johnston* 6 hours ago
Few things are a more iconic representation of a traditional U.S. home than a
big TV in the living room.
And while smartphones are pacing to reach TV ownership rates within the next
five years, consumers still place value on large screens in living rooms and
are willing to spend more to have them, according to recent data from NPD
Connected Intelligence.
In releasing its most recent "TV Ownership Trends Report," the market research
firm noted that among three reasons for purchasing a replacement 4K Ultra TV -
larger screen, better picture quality, more affordable pricing - bigger was
cited by consumers as No. 1. Of the consumers who purchased a 4K/UHD
replacement TV, 45% cited a larger screen as the No. 1 desire, while 39%
shelled out for better picture quality and 24 percent because pricing became
more affordable.
Nearly two-thirds (62%) of these TVs were installed in the living room, with
the average size display for this room listed at 52 inches.
The average replacement screen size for all other rooms, meanwhile, was 43
inches.
Unsurprisingly, 4K/UHD adoption rose, with the number of respondents replacing
an existing TV with a 4K/UHD TV growing to 28% in February, up from 23% in
November 2017.
"While the number of installed TVs per U.S. household has shrunk slightly in
recent years, consumers are continuing to spend on the primary TV in their
home, upgrading it to the biggest screen and the best picture they can afford,"
said Stephen Baker, VP, industry advisor for NPD. "Despite the fact that
content viewership is splintering among devices, it's important to note that
demand for a great TV to occupy a prominent position in home is not
diminishing."
Baker observed that 90% of the installed base of TVs in the U.S. is not yet
4K/Ultra HD.
"Screen size and picture quality are driving consumer purchase decisions
instead of price, which seems to indicate that the industry has been slow to
address the shifting value proposition of the TV in the home," he added.
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