On Nov 5, 2018, at 10:42 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Just as, no one is "waiting" to incorporate IPv6 in PCs and smartphones. As
long as Microsoft and others did wait, IPv6 wen absolutely nowhere. Now it is
finally being deployed, Windows 7 being the first serious deployment, and the
average joe doesn't have to even think about it.
2018 Political Ad Spend Grows, But Digital Media DipsEnjoy Election Day!
Wayne Friedman
Amid overall political advertising midterm estimates, digital media will
drop, according to one report.
Borrell Associates is raising its overall political advertising projections
by 3.8% -- or $321 million -- to $8.8 billion, with radio, cable, newspapers
and outdoor estimates higher.
Broadcast TV will still command the biggest share, at $3.4 billion -- 38.8%
of all political advertising dollars. Cable TV will be next at $1.1 billion,
12.6% of the market.
During the last midterm elections -- 2014 -- The Cook Political Report said
$2.8 billion was spent on total TV advertising.
However, digital media will go lower, largely due to social media -- a 12.4%
decline “based on negative press about Facebook, as well as a drop in
political spending on social media in Q1.”
Digital media will still tally $1.8 billion -- for a 20.1% share.
Radio will be at $683 million, (a 7.7% share), with newspapers at $619
million, (7%); telemarketing, $498 million (5.6% ); out-of-home $400 million
(4.5%); direct mail, $223 million (2.5%); and other print, $97 million (1.1%).
The report also notes that direct mail will see a decline.
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