TI stands by digital cinema strategy, despite Sony - Jun 4, 2004 07:30 PM (Reuters) LOS ANGELES, June 4 (Reuters) - Semiconductor maker Texas Instruments Inc. (NYSE:TXN) will stick with its current strategies for making and selling microchips used for digital projection even as it faces new competition from Sony Corp. (TOKYO:6758), a top executive said on Friday. Texas Instruments was in Hollywood this week to show film industry executives, reporters and cinematographers a projection system it calls "DLP Cinema" that is based on a TI "2K" microchip. The Dallas-based company's presentation follows by one day a similar demonstration by Sony Electronics in which it showed a new Sony projector using its own "4K" chip it claims offers picture resolution and contrast superior to 2K technology. Sony's projectors are a new entry in the still-developing market for digital projection -- also known as digital cinema -- that has been dominated by Texas Instruments since its inception in the late 1990s. ... - http://finance.lycos.com/home/news/story.asp?story=41803063 ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.