This is essentially an ad, however it does repeat the strange notion that somehow ATSC "doesn't do" software updates, at least not without their solution. ATSC does software updates every bit as well as TCP/IP does software updates. Meaning, they will not happen by magic, but anyone who understands how software updates are implemented can use ATSC to provide software updates. As these folk are doing, by the way. Perhaps the ATSC could *mandate* that software updates be conducted in a particular way, for all manufacturers, but that's another matter entirely. You don't see any such mandates in the computer industry, for example. The way Microsoft updates its software does not have to be the same as other software companies. Even if occasionally Microsoft includes the updates of some other popular software that Wintel machines use (like, for instance, device drivers), in the Microsoft Update web site. In principle, each manufacturer of ATSC/digital cable equipment could implement a software update scheme of their own choosing, as manual and cumbersome, or clever and automatic, as they please. This company wants to use PBS spectrum and National Datacast for the service. And no, they aren't interested in using NTSC/Dotcast and depending on 40 dB of SNR, minimum, by the way. (The same general comment on what ATSC "does" applies to use of H.264/AVC. There is nothing more "AVC-friendly" in DVB than there is in ATSC. Certainly, Euro DVB-T has a good incentive for adopting AVC, just as US DBS companies have. They are trying to add HDTV where it previously didn't exist, and are having major bandwidth issues in accomplishing this without degrading their existing SD service. If serious bandwidth issues don't arise from offering HDTV, obviously the incentive to migrate to AVC is *reduced*. Somehow, the constraints that force some systems to adopt AVC sooner rather than later are touted by the hype-meisters as a "feature." But I digress.) I like to see this sort of piece because it shows that the problem is being addressed. Bert --------------------------------- http://www.digitaltvdesignline.com/howto/showArticle.jhtml?articleId=3D18= 8 100873&pgno=3D1 May 23, 2006 Software solutions helps Digital TV manufacturers comply with FCC Mandate By Patrick Sansonetti, Founder and Vice President of Business Development, UpdateLogic Recent action by the Federal Communications Commission (FCC) and Congress has the television industry scrambling. At the request of the FCC, Congress established February 14, 2009 as the hard date for the shut-off of analog television broadcasts. As a result, manufacturers are busily converting their existing product lines and creating new digital television (DTV) receivers, while over-the-air broadcasters and cable operators are installing new digital equipment that is compatible with the receivers at stations throughout the country. But, the digital television technology being implemented is still maturing. Unlike analog-based television sets, today's digital televisions are chock full of complex software. Like computers, digital televisions have operating systems and software applications with high-speed processors and system-level software that makes them run. While the digital and high-definition technology advancements result in ultra-crisp picture quality and blow-your-mind sound, digital televisions are a lot less stable than the old time picture tube analog TVs. Just like a computer, digital TVs will inevitably require software updates to fix bugs and support the latest changes in the still maturing DTV specifications and standards. The Need for TV Software Update Software updates are a fact of life for complex computing devices. For more than 50 years, the television industry has been operating on analog technology. Analog televisions contain little or no computational abilities, and have been sold and marketed much the same as any other home appliance. Thanks in part to FCC mandates and low cost digital circuitry; the digital age is reaching the most powerful of all home appliances - the TV. Digital televisions will easily compete with home computers as the most complex device in the home. Just like computers need updating, evidence exists to verify the need to reliably and routinely deliver software updates to televisions. Currently, manufacturers deliver updates to a consumer's TV using media devices (such as, USB drivers, compact flash cards, and/or memory sticks) or by sending technicians to a person's home. These methods are costly; ranging from $30 for a mailing to $250 for a visit. Beyond televisions, companies have routinely updated the software within other types of electronic devices. TiVo, for instance, downloads a new software patch to its customers DVR devices about once every three months. Motorola and Scientific-Atlanta update their set-top boxes every two months on average. PC users know that Microsoft distributes Windows XP patches weekly. US Falls Behind It seems other geographies have a jump on the US when it comes to the issue of DTV software maintenance. In other parts of the world, DTV manufacturers, broadcasters, and technology providers have worked together to address the problem. In Japan, for example, these groups have created a solution based on the ISDB/ARIB standard and most DTV manufacturers use it to send regular software updates to DTV devices in the field. In the United Kingdom, where they've adopted the Digital Video Broadcasting (DVB) standard, a similar method is used to distribute updates to deployed DTV devices. Television manufacturers use this service on average 2.5 times a year to deliver software updates to their customers. In the United States, DTV manufacturers rely on what seems like archaic methods by comparison - either mailing out the update or sending a technician to visit the consumer's home. Still, others put faith in what are hopefully technology savvy consumers and provide web based download facilities, instructing the user on how to manually update the software on their own TV. All-in-all, even with these methods in place, DTV consumers have get a raw deal when it comes to dealing with issues that naturally occur in these complex television products. Take for example what happened to a major television manufacturer in February when they announced the existence of a critical software bug which affected hundreds of thousands of sets worldwide. The embarrassing bug prevented users from shutting off the set - unless it was unplugged. In order to fix the problem, the manufacturer offered to pay for a technician to visit affected consumers' homes. The manufacturers also alternatively provided a Web site where consumers could download and manually install the software patch. It's clear that the situation in the US needs a remedy. What's missing is a low cost, widely distributed alternative solution that can deliver software patches easily to consumer sets. In turn, the solution will protect the manufacturer from product recalls or a device failure and protects consumers from faulty TVs and expensive repair charges. The UpdateTV Solution Until now, there was no cost effective means through which new software could be delivered to digital TV devices. As an independent company, UpdateLogic Inc., has worked diligently to create a better solution to the issue of distributing software updates in the United States. Its solution, called UpdateTVTM, consists of a nationwide network for both terrestrial and cable distribution of software updates in the U.S. UpdateLogic has developed tools which manufacturers can use to enable a DTV device to receive software patches as they are released. Using UpdateTV, manufacturers can keep DTV devices in the U.S. market up-to-date as software bugs arise and standards evolve. UpdateTV mutually benefits consumers, manufacturers and network operators alike and ultimately helps assure a successful transition to digital television within the U.S. Single-Point Ubiquitous Distribution UpdateTV uses terrestrial broadcast bandwidth from Public Broadcasting System (PBS) stations nationwide as the point of entry for distribution to maximize the reach of the UpdateTV network. Terrestrial broadcast allows direct access to DTV receivers with antennas and, perhaps more importantly, direct entry to cable networks (via legal contracts) without the need for additional infrastructure. To enable the terrestrial network, UpdateLogic will place data insertion servers and other related equipment at major terrestrial stations in the PBS network throughout the U.S. UpdateLogic already has completed an agreement with National Datacast Incorporated (NDI), a subsidiary of PBS, to lease bandwidth from the terrestrial PBS stations. Through a network operations center (NOC) owned and operated by UpdateLogic, data is delivered to all terrestrial servers simultaneously. These servers generate a data carousel that is multiplexed with video and audio data at each of the PBS stations - all of this information is delivered directly to terrestrial receivers. National Datacast and PBS are the optimal terrestrial network providers for "datacasting" - the act of delivering electronics data across communication network infrastructure. PBS has the greatest number of digital broadcast stations, covering the vast majority of the U.S. population. PBS and NDI are working on several other datacasting initiatives including distribution of electronic programming TV guide data. As a result they have applicable knowledge and experience to help UpdateLogic establish and maintain the UpdateTV solution. Leveraging PBS's extensive network allows the UpdateTV data to reach the greatest number of terrestrial DTV receivers. Through legally binding carriage contracts, the UpdateTV data signal can also be carried forward on cable networks. Ultimately, this assures that the UpdateTV data carousel can be distributed to the greatest number of television sets by UpdateLogic for the benefit of consumer electronic vendors, cable network operators and consumers alike. Leveraging Industry Standards UpdateTV is based on the ATSC A/97 Software Data Download Service (SDDS) standard. The A/97 standard was defined through the cooperative efforts of DTV manufacturers and broadcasters, and leverages many other methodologies developed by the ATSC organization since its inception. As a result, UpdateTV can be (and has been) easily integrated into existing DTV platforms. UpdateLogic will license the tools it has developed to simplify the integration of this technology with DTV manufacturers. Since the A/97 standard was created with cable carriage in mind, the efforts and the infrastructure necessary to use this same solution in cable networks is simplified and reduced. The standard was created primarily for one-way networks (terrestrial and uni-directional cable products - UDCP), obviating the need for any back channel communications. However, the software update data can also be efficiently delivered across bi-directional cable networks, where there is an even greater need for software updates due to the increased complexity of the bi-directional DTVs. Appropriate Tradeoffs UpdateTV is implemented using a data carousel methodology, which provides optimal delivery of the same data a multitude of times to increase the likelihood of reception. Additionally, the UpdateTV data carousel can vary in length, maximizing the usefulness of all transmitted data. The maximum size of the carousel is capped to ensure minimum distribution frequency requirements are met. UpdateTV will deliver all updates for a multitude of devices within a reasonable timeframe. This allows UpdateLogic to keep the network costs as low as possible, without compromising the data delivery times unreasonably. UpdateTV Technology Overview UpdateTV is a suite of products and services that allows digital TV manufacturers to distribute software updates to TVs using the same broadcast network that currently distributes video and audio content. To achieve this, a television receiver must be enabled with a special "agent" that monitors the broadcast streams for available software updates. At the appropriate time, specified by the UpdateTV Network, the enabled receiver will tune to that appropriate broadcast stream and perform a software download. The UpdateTV Agent will then re-assemble, decrypt, and authenticate the software image. The image is then installed on the system as an upgrade to the current software. Infrastructure has been built into the network and broadcast protocol to ensure TVs receive only the software images targeting that receiver. The network and agent verifies the receiver's make, model, version and other descriptions provided by the network. UpdateLogic acts as an aggregator, receiving software updates from TV manufacturers and scheduling them on the network for distribution. Unlike other software distribution models, end users don't need to be involved or even notified that a software update is available or has occurred. The UpdateTV Network physically consists of a collection of networked data insertion servers and related broadcast equipment used to distribute software updates to UpdateTV enabled receivers. The Network provides for distribution via over-the-air and Open Cable digital networks environments. A high level view of the entire distribution system is shown below. Upon completing a brief test certification process by UpdateLogic, the software patch is distributed from the UpdateLogic central network control to broadcast facilities via a proprietary protocol. The data is received at UpdateTV enabled PBS stations throughout the United States and stored for distribution in the UpdateTV Servers. The UpdateTV Servers then reformat this software patch in accordance with ATSC A/97 specifications and insert the data into the broadcast stream for terrestrial distribution. The terrestrial signal is then received by UpdateTV enabled receivers with antennas. Cable TV operators, via contract with UpdateLogic, simply rebroadcast the PBS-based signal for distribution to UpdateTV enabled devices connected to the cable network. Acting as an Independent Solution Provider Though tradeoffs had to be made in order to keep the costs low, UpdateTV was created to work for all manufacturers without prejudice. UpdateLogic created most of the necessary technology to completely implement this solution, including the network infrastructure and the solution to be embedded by DTV manufacturers. All of this combines to create the ideal solution for the industry, keeping in mind the needs of the network operators, manufacturers, and consumers. UpdateTV provides a seamless delivery mechanism from the manufacturer all the way to the DTV consumer. Because the integrated receiver solution is intelligent, the consumer does not need to be involved in the update process. And, the fact that updates can be delivered proactively, quickly, and efficiently leads to a very good consumer experience which allows the DTV transition in the U.S. to continue unfettered. UpdateLogic is a cooperative partner in the industry's efforts to form standards-based solutions that make good business sense to Consumer Electric Manufacturers (CEMs). As part of a comprehensive software update strategy, UpdateLogic's open business model approach provides CEMs with the security that the network will always be there at the minimum cost. Additionally, the Company will continue to work with the standards committees, cable operators, and CEMs to extend the usages for the network such that the initial investment can be maximally leveraged. A cooperative model, like UpdateTV, provides standardized solutions at enterprise speeds. UpdateLogic's goal with UpdateTV was to maximize the number of DTVs that could be reached using a single distribution point and create a standards-based network distribution mechanism that could balance bandwidth, delivery speed/time and cost. Further, the solution had to be independent from manufacturers and network operators, allowing a new level of synergy to be reached between these industries, for the good of both. Based on negotiations by UpdateLogic and with the support of cable operators, UpdateTV solution is provided to the industry at a reasonable cost. The adoption of this technology helps to assure the seamless transition from analog to digital televisions and the continued growth of the DTV industry within the US. About the author Patrick Sansonetti is a founder of UpdateLogic, Inc., which includes relationships with device manufacturers, semiconductor vendors and other third parties. Prior to UpdateLogic, Inc., he was a member of the management team and Vice President at Vibren Technologies, an NEC subsidiary, which provided consulting services to the consumer electronics and personal computer industries. Sansonetti holds a B.A. in Math and Computer Science from the College of the Holy Cross. He can be reached at patrick@xxxxxxxxxxxxxxxx All material on this site Copyright 2006 CMP Media LLC. 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