I suppose so, but the content is quite different, and what we do with our time in each portion is also different. During the advertisements, I would like to talk to my neighbors rather than listen to pre-show ads. But the ads are at such a level that I cannot talk over them until there is a break. During the movie (and trailers), I shouldn't be talking anyway. Also, the theatrical release's overall average is much lower, allowing for peak sound levels to be appropriate for the content, e.g., an explosion. I would argue that the average power of the dialogue, which is usually the greater percentage of the movies I typically watch, is much less than the average power level of the pre-show content (not including film previews). I much prefer theaters that run slide shows with low background music before a movie. Dan Date: Tue, 21 Jun 2011 17:59:47 -0400 From: Mark Schubin <tvmark@xxxxxxxxxxxxx> Subject: [opendtv] Re: Did Apple Just Crush the Next Revolution? Actually, to the extent that there is any standardization, the pre-show ads (not the trailers) are normally run 10 dB below the movie sound level. TTFN, Mark On 6/21/2011 11:00 AM, dan.grimes@xxxxxxxx wrote: > > Cliff wrote: > "A really bright iPhone in a dark theater can negate all this very > quickly." > > Craig responded: > "That's a stretch." > > > I've got to agree with Cliff on the annoyance of bright devices in the > theater. > > But truly, Craig is not alone with the annoyance of the promos and ads > BEFORE the 15 minutes of previews. And they are at such a ridiculous > volume. > > Remember the days when we used to talk to each other before a movie > (or other event) started? > > Dan >