[opendtv] Re: Panasonic's AG-HVX200 (was: 20050419 Twang's Tuesday Tribune)

  • From: "John Shutt" <shuttj@xxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 21 Apr 2005 17:11:12 -0400

----- Original Message ----- 
From: "John Golitsis" <john@xxxxxxxxxxxxxxxxxx>

> Does this supersede your prediction that HDTV will forever remain a
> niche market?

From the April 2005 Digital Television Magazine

Remember the A.L.A.M.O

By Mark Schubin

The first U.S. broadcaster to offer digital HDTV went on the air in July 
1996.  The official date for shutting down analog TV broadcasting here 
remains the end of 2006.

That's a little over ten years.

In about the same amount of time, the cost of an HDTV camera, lens, and 
recorder has dropped by a factor of close to 300:1. Consumers now have a 
broad choice of HDTV displays priced under $1,000. Multiple channels of HDTV 
programming are being delivered by broadcast, cable, and satellite.

It follows, appropriately, that everyone should be shooting HDTV as soon as 
possible. But then there's the A.L.A.M.O., the audience left after 
mythology's over.

The mythology is that, in this Age of High Definition Television, everyone 
views HDTV. To say that is not the case is an example of understatement.

According to the Consumer Electronics Association (CEA), about 12% of U.S. 
households had "DTV" as of the beginning of this year. Products in CEA's 
"DTV" category must have circuitry for receiving digital TV broadcasts or 
accepting at least 480p signals or both. About 85% of them meet CEA's 
criteria for HDTV, which do not include a widescreen aspect ratio (about 66% 
have that).

That's less than 7% with a widescreen HDTV. But only about 18% of the "DTV" 
products shipped were equipped with digital-TV reception circuitry. Add HDTV 
delivered by cable, satellite, and all other means, and perhaps as many as 
4% had the possibility of displaying HDTV pictures on a home screen at the 
beginning of this year.

Of course, some of those HDTV screens were as small as 13 inches in 
diagonal. It is essentially impossible to see more than standard-definition 
detail on even a 31-inch 16:9 TV screen positioned at the nominal home 
viewing distance of nine feet. A person with perfect vision wouldn't be able 
to see all of the detail in a 1920 x 1080 HDTV image unless it were almost 
six feet in diagonal.

This might seem an argument against shooting HDTV. It's not.

Although viewers of even the few HDTV screens actually being fed HDTV today 
might not be able to perceive all of HDTV's detail, all viewers--even those 
watching small, non-HDTV screens--will likely appreciate HDTV's additional 
sharpness.

The psychological sensation of sharpness is proportional to the square of 
the area under a curve plotting contrast ratio against fineness of detail. 
At almost any level of fineness of detail, from ordinary VHS on up, an HDTV 
camera and lens will offer a higher contrast ratio and, therefore, greater 
sharpness, than a non-HDTV camera and lens.

That's why shooting HDTV is important. But remember the A.L.A.M.O.

It's all too easy, when shooting HDTV, to forget that, for the foreseeable 
future, most of the audience will not be able to take full advantage of 
what's in your frame. To guarantee that viewers can make something out, it's 
necessary to be sure it's both big enough and positioned where those without 
widescreen sets will be able to see it.

When looking at an overscanned HDTV monitor in production, it's important to 
remember that viewers watching a letterboxed (or reduced-vertical-scan-size) 
version will be viewing the top and bottom of the image in underscan mode. 
Lights and microphones outside of safe area in HDTV may be visible to most 
of the audience.

Monitor 5.1-channel surround-sound, but remember that most of the audience 
will hear something else. Check mono and stereo versions, and mix 
accordingly, lest (as one company learned to its regret) dinosaurs tiptoe 
instead of thud.

Shoot HDTV! But don't forget the A.L.A.M.O.!


 
 
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