[opendtv] PR: Equator and ASTRI to Showcase Full D1-Resolution AVC/H.264 Video Codec on the BSP-15 Processor
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 10 Sep 2004 08:39:05 -0400
Equator and ASTRI to Showcase Full D1-Resolution AVC/H.264 Video
Codec on the BSP-15 Processor; Volume Leader in AVC/264 Product
Market Targets Co
September 9, 2004 12:00am
Source: Business Wire
Business Wire: IBC 2004 CAMPBELL, Calif.--(BUSINESS WIRE)--Sept. 8,
2004--Equator Technologies, Inc., a leading provider of
high-performance, programmable and power-efficient system-on-a-chip
(SoC) processors for video delivery, and Hong Kong Applied Science
and Technology Research Institute Company Limited ("ASTRI") an
applied R&D institution conducting world-class customer-focused
research, and delivering superior quality technologies, today
announced that they will jointly showcase a D1-resolution AVC/H.264
real-time video encoder and decoder on the Equator BSP(tm)-15
processor platform at IBC, Sept 10-14 in Amsterdam, The Netherlands.
This low-cost, single-chip implementation of AVC/H.264 on the BSP-15
processor will enable a wide range of high-volume consumer
applications ranging from IP set top boxes, IP video- phone, digital
video recorders and other digital media adapter products.
AVC/H.264 represents a significant advancement in video compression
technology, doubling the efficiency of digital transmission and
capacity of storage without compromising visual quality. This
implementation of the real time D1 resolution baseline level 3
AVC/H.264 video encoder and decoder can each run on a single BSP-15
chip, and produce DVD quality video at less than 1Mbps. As a result
of ASTRI's focus and expertise in multimedia and wireless technology,
the ASTRI AVC/H.264 codec is optimized to achieve optimal video
quality through narrow and fluctuating channels.
"The Equator BSP-15 chip provides the performance and competitive
price point to deliver our codec technology. Single-chip embedded
solution is more cost effective because it achieves the quality and
efficiency that it used to take two or three or even more chips to
achieve," said Dr. Shen-Chang Chao, vice president of communications
and application software and wireless technology for ASTRI. "Products
and applications using ASTRI's codec technology will benefit
immediately from improved video quality and reduced cost. Since our
solution is 100% software programmable, products that utilizes our
solution will also benefit from continued improvement and innovation
on the algorithmic front in the future."
"Our total focus on digital video, the performance of our
architecture and the cost-effectiveness of our devices has enabled
our customers to be first to market with AVC/H.264 based products,
and to dominate the industry in shipment volumes. We are proud to be
the volume leader in the early AVC/H.264 market," said Rich
Christopher, president and CEO of Equator Technologies. "Our
collaboration with ASTRI will take our AVC/H.264 offering to the next
level - single-chip, low-cost solution for the high volume,
cost-sensitive consumer space."
Equator and ASTRI will be demonstrating the D1 AVC/H.264 live
encoder and decoder at IBC 2004 in the Equator Technologies. booth
(11.124) and the MPEG Industry Forum Booth (4.239), September 10-14
at the RAI, Amsterdam, The Netherlands.
About Equator Technologies, Inc.:
Equator develops and markets video-centric system-on-chip devices
which provide media services via software. IP-TV set-top devices and
digital media adapters based on Equator offers its proprietary BSP
family of chips, which support the widest range of media formats and
functions, and support an expanding set of applications via software
updates. Equator provides software tools, silicon devices, reference
designs and complete IP-TV manufacturing kits to its customers that
support recording and playback of high definition MPEG, Windows Media
and other video formats. Founded in 1996, Equator is a privately held
company headquartered in Campbell, California, with additional
offices worldwide. More information about Equator is available online
at www.equator.com.
About ASTRI:
ASTRI commenced its operation in September of 2001 with full
financial support from the Government of the Hong Kong Special
Administrative Region. Its public mission is to perform relevant and
high quality research and development (R&D) for transfer to industry
for commercialization with a view to upgrading the technology level
of the local industry and stimulating the growth of technology-based
industries in Hong Kong. Its current R&D foci are photonics
technologies, wireless communications, Internet applications,
integrated circuit design and biotechnology. ASTRI aims to transfer
its technologies to industry through licensing, joint ventures, and
company spin-offs. For further information about ASTRI please visit
www.astri.org
The following are trademarks of Equator Technologies, Inc., and may
be used to identify Equator products only: Equator, the Equator logo,
Equator Around, the Equator Around logo, MAP, MAP1000, MAP1000A,
MAP-CA(tm), MAP Series, BSP, FIRtree, DataStreamer, DS, iMMediaC,
iMMediaTools, iMMediaToolsLite, Media Intrinsics, VersaPort, SofTV,
StingRay, Dolphin, and Tetra. Other product and company names
contained herein may be trademarks of their respective owners.
CONTACT: Equator Technologies, Inc. Ying Sosic, 408-369-5457
ying@xxxxxxxxxxx or ASTRI Angela Mo, +852 3406 2993 angela@xxxxxxxxx
or Shelton - PR Helen Garrett/ Chris Hansard, 972-239-5119, x201/x137
hgarrett@xxxxxxxxxxxxxxxx chansard@xxxxxxxxxxxxxxxx KEYWORD:
CALIFORNIA INDUSTRY KEYWORD: NETWORKING HARDWARE SOFTWARE
COMPUTERS/ELECTRONICS MARKETING AGREEMENTS PRODUCT TRADESHOW SOURCE:
Equator Technologies, Inc. Customize your Business Wire news &
multimedia to match your needs. Get breaking news from companies and
organizations worldwide. Logon for FREE today at www.BusinessWire.com.
<<Business Wire -- 09/08/04>>
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