[opendtv] Re: News: So Far Rivals Can't Beat iPad's Price

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 7 Mar 2011 18:52:33 -0600

Craig Birkmaier wrote:

> Hey Bert...
> What were you saying about the premium that Apple charges for its products?

You mean, that Apple charges as much for iPads as PC makers charge for very up 
to date and powerful full-fledged PCs? Or sometimes even more, depending how 
they're configured?

Apple did make a strategically clever move to focus on these little hand-held 
appliances, making their strategic alliances, and so on, as the article 
explains. And they also point out that Apple could be subsidizing the cost with 
revenues from its vertically-integrated app store, not to mention Apple stores. 
So, a little bit like comparing the price of a cable STB from the price of an 
ATSC stand-alone. The total cost of ownership is what matters most.

I have little doubt that as others come up to speed, on their versions of 
similar appliances, they will undercut the Apple price. Isn't this the way it's 
always been? And the Apple faithful will continue buying Apple, regardless, and 
gladly remain within the walled garden.


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