[opendtv] News: Rehr Urges Broadcasters To Update Lingo
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 24 Apr 2007 11:11:53 -0400
http://www.broadcastingcable.com/article/CA6435499.html?display=Breaking+News&referral=SUPP&nid=2228
Rehr Urges Broadcasters To Update Lingo
By John Eggerton -- Broadcasting & Cable, 4/23/2007 6:09:00 AM
Free, over-the-air broadcasting is so last
century-well, at least, the phrase is. That was
the message National Association Broadcasters
President/CEO David Rehr delivered at his
organization's annual confab in Las Vegas last
week.
Speaking at the opening session, Rehr urged
broadcasters to rebrand their issues in new
terms-ones that don't make them sound like
Luddites in a changing digital world.
"Words have consequences," he said. "We need to
be more astute choosing the words that describe
us and our positions on the issues."
Noting that NAB has a "team" of staffers tasked
with upgrading their talking points, Rehr offered
a few of his own ideas for reframing the debate
on key issues for broadcasters.
For denying multicast must-carry, he suggested
"stripping" (as in stripping out broadcast
channels). For "performance rights," he proposed
"free music for free promotion."
Rehr also proposed that IBOC (in-band, on-channel
radio) be known henceforth as "HD radio" and that
"down conversion" should be called "broadcast
discrimination."
And for the pending Sirius/XM merger-a particular
sore point for broadcasters-Rehr offered
"government bailout/monopoly."
Although he didn't offer a substitute for good
ol' "free, over-the-air broadcasting," he has
called it "wireless before it was cool."
But there's one old-fashioned word that Rehr said
will never go out of style: local.
To propose your own upgraded lingo for broadcast
issues, please use the Talk Back feature?.
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