[opendtv] News: Americans are Quitting TV
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 11 Jan 2012 09:47:54 -0500
http://www.foxnews.com/scitech/2012/01/10/americans-are-quitting-tv/
Technology - SCITECH
Americans are Quitting TV
Published January 10, 2012
|
Has America's love affair with bigger and better TVs gone sour?
According to a survey from Accenture, people are watching less
broadcast and cable TV. Less than a third intend to buy a new TV in
2012. Smartphones, tablets and computers are eroding traditional TV
viewing - bad news for TV manufacturers and traditional content
providers.
The online survey of 10,000 adults in 10 countries, including 1,000
in the U.S., found that the percentage of people watching broadcast
or cable TV in a typical week on televisions fell from 71 percent in
2009 to 48 percent in 2011. The percentage of consumers who intend to
buy a TV set during the next 12 months also declined, from 35 percent
in 2010 to 32 percent in 2011.
"Craving an always-on, always-connected lifestyle, consumers
increasingly are using other consumer electronics devices in their
daily lives to access the entertainment that only TV once provided,"
Mitch Cline, global managing director of Accenture's Electronics &
High-Tech Group, said in a statement.
More than half (56 percent) of the survey respondents indicated they
have changed their behaviors due to online services and cloud
computing. Nearly one-third (32 percent) have stopped, or almost
stopped, renting or buying DVDs and 26 percent stream media content.
In a typical week, 33 percent of consumers now watch shows, movies or
videos on their PCs, and 10 percent are watching such programs on
their smartphones .
Key to wooing TV buyers
Accenture asked online consumers what would make them more inclined
to buy a TV. Affordability trumped fancy - and often pricey -
features. More than half (55 percent) indicated they would purchase a
television if the price was within their budget.
High-definition resolution was cited by 42 percent of the respondents
as a reason to buy a new HDTV. Only one-fourth said they would buy a
new TV because it offered 3D or Internet access.
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