[opendtv] Re: Netflix ends AirPlay support on iOS in an ongoing souring of its Apple relationship
- From: "Craig Birkmaier" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "brewmastercraig" for DMARC)
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 11 Apr 2019 10:09:07 -0400
On Apr 10, 2019, at 10:31 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Monty Solomon posted:
https://arstechnica.com/gadgets/2019/04/netflix-ends-airplay-support-on-ios-in-an-ongoing-souring-of-its-apple-relationship/
Little streaming boxes designed only to promote collusion. When the obvious
happens, people should be surprised?
Obvious? When a service provider seeks to limit competition?
"Netflix is arguing that not having this information means it can't certify
the target device to ensure a quality experience."
Pure bullshit. All Air Play does is shift the target stream to another device.
Netflix does not need to do a thing, as the original stream was started by a
supported device. There could be an opportunity to deliver a higher quality
stream to the device to which the stream is being cast. That’s why there is a
Netflix App for Apple TV that can used directly.
Maybe so, but does Netflix create individualized streams for devices that use
standard browsers? I doubt it.
Wrong. Every stream is negotiated with the target device. Even PCs have
different capabilities based on the hardware and display capabilities of the
device.
"In other words, Netflix might be making a very Apple move of forcing users
to access its service via the method it can control most completely."
What’s to control?
Obviously these “casting systems” work across a wide range of devices. THe
article states:
The reasoning isn't exactly about technical limitations that prevent Netflix
from supporting the feature at all, though. Rather, Netflix has either chosen
not to support it because the company can't control the user experience the
way it wants to or because of bigger issues of competition and collaboration
between the two companies.
So what does “can’t control the user experience” mean?
It is important to note that this has NOTHING to do with Apple TV. The decision
to kill support for AirPlay is the result of Apple decision to open up the
ecosystem to competitors. Apparently Netflix is concerned that new TVs with
built-in AirPlay support could be a problem. But whose problem?
A TV with built in Roku streaming support will soon be able to work with Air
Play. Perhaps the AirPlay protocols do not allow Netflix to gain information it
wants from the Roku TV. More likely they just want to force the device to which
the stream has been cast to report the same information about your viewing
habits as they can obtain when the stream is set up directly for that device.
THe fact that they are NOT shutting down Chromecast tells us that this is just
another competition issue, now that Apple is going to develop a service
competitive to Netflix.
Well, it's not so hard to figure out how this nonsense evolved, is it?
Netflix used to send DVDs by mail, to any and all devices that play standard
DVDs. No compulsions. Then, in a bid to streamline their operations when
broadband became available, Netflix shifted its focus from DVDs to streaming
direct to the browser. Again, no compulsions.
Then these little boxes, designed only to promote collusion, to wall up the
Internet, happened on the scene. The companies that make the little boxes did
so expressly for this purpose: to tightly control what the user can see.
Here we go again with the same old FAKE NEWS about streaming boxes versus PC
based browsers.
I guess the Honeywell App for my WiFI Thermostat was designed to allow Apple
and Honeywell to collude on the temperature of my house...
Honestly Bert, you are so locked into last century technology and regulation
that you cannot see reality any more.
These little streaming boxes are designed for a specific application - TV
Entertainment. They are designed to work with a wide range of streaming
services, providing a user interface and physical remote control that are
appropriate for interacting with a TV...Not a PC.
Is there collusion between the content owners and the device makers -
absolutely. It is a massive, very profitable business, that requires complex
business relationships. These devices have developer platforms that allow each
streaming service to create the UI and data collection features wanted by the
content owners. That money changes hands is not surprising, or wrong.
Is there collusion between the content owners and the (V)MVPDs that collect the
subscriber fees for each channel in the bundles?
Is there collusion between broadcasters and the (V)MVPDs that collect
retransmission consent fees, most of which flow back to the content owners.
Is there collusion between the content owners and the (V)MVPDs when a channel
“goes black” to force the target system to raise subscriber fees on entire
bundles of channels from that content owner.
Bert seems to be living the “The Golden Age of TV,” i.e. 1950 -1970, when the
only viable economic model for TV entertainment was the constant interruption
of the entertainment with commercials...
TV Entertainment has NEVER been FREE Bert.
It has always depended on “collusion”...
Let's not act all befuddled when other parties decide to exploit the
shenanigans for their own benefit. Netflix out-Appled Apple.
Really?
Netflix has seen its heyday. Turns out that the most popular shows on Netflix
were licensed from competitors.
Netflix will evolve into another HBO like original content service, but will
lose most of the content from competitors who helped them grow. Turns out that
the other content owners woke up, and realized that they don’t need Netflix to
exploit their content libraries...
They can do it themselves.
It also turns out that Apple is going to be a Netflix competitor, and to do so,
they are opening up the ecosystem to devices outside the Apple “walled garden.”
Only Bert could get this so wrong.
Apple actually has a little experience in the content arena - Steve used to own
this little company PIxar. Now his widow is the largest stock holder in Disney.
As we have learned, “collusion” is difficult to prove. Perhaps because it is
not a crime.
For profit companies work together to maximize profits.
Consumer decide who they want to support.
Consumers support Apple because they find the ecosystem to be the best for
their needs.
Bert still relies on a PC...a legacy device born of collusion...
Regards
Craig
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