[opendtv] Mobil TV?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 6 Jun 2006 08:43:31 -0400
Gas Station TV Signs Exclusive Contract With Murphy Oil USA, Inc. to
Provide Digital Television at the Pump
June 6, 2006 12:00am
Source: PR Newswire
DETROIT, June 5 /PRNewswire/ -- One of the premier "big box" gas
retailers, Murphy Oil USA, Inc. (MOUSA) has signed the first real
estate deal of its kind with Gas Station TV (GSTV). The exclusive
agreement will provide digital media programming for Murphy USA(R)
gas stations nationwide through 20" high-definition LCD screens
embedded within gas station pumps.
GSTV, an IP-based digital television network, will feature ABC TV
programming and original content including local news, sports,
weather and traffic. GSTV has launched in Dallas and will soon arrive
in Atlanta and Houston.
"Our successful pilot in Dallas has proven GSTV to be a viable tool
for enhancing the customer experience at, and revenue stream for
participating gas retailers," said David Leider, CEO, GSTV. "The
sheer size and scope of Murphy USA has uniquely positioned GSTV with
the real estate to quickly share this tool nationally."
GSTV will be at 100 Murphy USA locations by September 2006, with 400
stations in the top 10 U.S. markets by January 1, 2007. GSTV and
Murphy USA will work together in developing marketing and promotional
programs designed to drive incremental retail revenue per customer
visit.
"GSTV provides a unique outlet to deliver entertainment and
information to our customers," said Bill Deichler, manager, special
services, Murphy USA. "Consumers that have experienced GSTV enjoy
being entertained and provided with news, traffic and weather updates
during an otherwise uneventful four minutes."
Murphy USA operates retail gasoline stations across 21 states in the
U.S. These high-volume, low-cost retail gasoline stations are located
in Wal-Mart parking lots. More than 900 of these stations are now in
operation.
"GSTV's compelling, visually striking consumer entertainment gives
Murphy USA something no other retailer has," said Hank Heithaus,
senior vice president, Murphy USA. "The GSTV experience drives
customer traffic to the pumps and increases merchandise sales,
allowing retailers to generate an incremental bottom line profit."
In addition to the deal with MOUSA, GSTV has formed exclusive
partnerships with several pre-eminent players. For content and
programming, they've signed with ABC, and ABC New Media Sales for
sales and marketing. GSTV has also formed a partnership with
Gilbarco, the world's largest manufacturer of gas retailer equipment
and technology, with 90 percent market share of all gas station pumps
in the U.S.
About Gas Station TV
GSTV is an IP-based digital television network offering ABC
programming; local news, sports, weather and traffic; original
content and advertising. GSTV also carries Amber Alerts and select
PSAs as part of its programming. GSTV is building a national digital
media network with compelling programming and unique advertising
opportunities for the marketplace, and an unrivaled gas retailer
consumer entertainment experience. Content programmed for a highly
desirable, captive audience on the network can be specifically
tailored to geography and time of day. GSTV has secured pre-eminent
partnerships with ABC, the number one television network; Murphy Oil
USA, Inc., the premier "big box" gas retailer in the nation;
Gilbarco, the world's largest manufacturer of gas retailer equipment
and technology; and Delphi Display Systems, the market leader in
outdoor digital video display systems. With full motion video and
audio, GSTV is a proven tool for enhancing the customer experience
and increasing the revenue stream for participating gas retailers.
Please visit http://www.gstv.com for more information.
SOURCE Gas Station TV
CONTACT: Tanisha Leonard of Airfoil Public Relations,
+1-248-304-1441, leonard@xxxxxxxxxxxxx , for GSTV; or Mindy West,
Investor Relations of Murphy Oil USA, +1-870-864-6315,
mindy_west@xxxxxxxxxxxxxxxxx
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