[opendtv] Re: Migration to virtual MVPDs
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 5 Jul 2014 19:44:23 -0400
Craig Birkmaier wrote:
> But it assumes that someone is willing the break the bundle.
Yes Craig. That's how competition works. One player figures out before the
others that without the local monopolies, big bucks can be made by offering
more options than the slow-witted competition, and lo and behold, people come
flocking to him. From all over the world, potentially.
You seem to have trouble understanding these trend lines. Already now, even
without the existence of true virtual MVPDs, plenty of the younger generation
(those most coveted by the marketing types) are bailing out. I keep asking you,
do you really think that ESPN and HBO, and other similar holdouts, are deaf and
dumb?
> Jeff Bewkes of Time Warner just pointed out the importance of
> this shift: “You have demand for the programming beginning on
> demand, not just here but around the world, which is bringing
> billions more viewers into the process,”
Yes, exactly, that is one aspect of this shift. He has also figured out that
people around the world are into this, quelle surprise, and that "billions more
viewers" means big bucks. Isn't this what I've been telling you all along?
> The trend is real and growing - just look at the growth of
> subscribers at Netflix. Then consider the reality that the
> majority of these subscribers ALSO subscribe to a MVPD
No, this is where you lose yourself in legacy thinking. The reality is, an
increasing (not decreasing) number of people are finding it acceptable to
subscribe to Netflix and other such, **and not** continue the MVPD
subscription. That's the trend line to look at, Craig. The content owners are
looking at these trend lines, they aren't stuck in the reality of 1985.
When you say, "the reality that the majority ...," surely you can see the flaw
in that logic, no? The only thing that matters is to appreciate how that
"majority" is changing over time. If that "majority" was 90 percent a couple of
years ago, and then it becomes 50.00001 percent today, do you not see that your
analysis of the situation misses the mark?
Bewkes seems to get it.
Bert
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