[opendtv] March Madness: 2014 Tourney Already Sets Mark with 51 Million Streams | Cable Television News | Broadcast Syndication | Programming | Multichannel.com
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 25 Mar 2014 07:41:48 -0400
http://www.multichannel.com/tv-everywhere/march-madness-2014-tourney-already-sets-mark-51-million-streams/149050
March Madness: 2014 Tourney Already Sets Mark with 51 Million Streams
10.5 Million Hours of Consumption through First Weekend; Up 6% from 2013
NCAA March Madness Live, having just completed the third round of the 2014
tournament, has already eclipsed the number of video streams from last year’s
entire event, setting a consumption record for the platform.
Through the first week of the 2014 NCAA Division I Men’s Basketball
Championship, NCAA March Madness Live has recorded 51 million video streams
across computers, smartphones and tablets, topping the 49 million for last
year’s complete tournament, according to data from Omniture and Conviva.
Gauged against the similar stage of the 2013 competition, NCAA March Madness
Live, which is managed by Turner Sports, was up 40%. Last year marked the first
in which customers of TBS, TNT and truTV had to verify their pay TV
subscriptions to access live streaming simulcasts of the ballgames. The
simulcasts of the games that air on CBS do not require a pay-TV subscription.
Additionally, NCAA March Madness Live has netted more than 10.5 million hours
of live video consumed, an increase of 6% over last year, putting it on pace to
rank as an all-time record.
The results build on the 2014 tourney’s fast streaming start that saw NCAA
March Madness Live register 21 million live streams and 4 million hours of
video consumption from March 18-20
Mobile platforms -- tablets and smartphones -- tallied a 74% jump in live
streams from March 18-23 over the first week of the tournament in 2013. Live
streaming hours also delivered considerable growth, up 39% over the
corresponding span last year, according to Omniture and Conviva research.
The top five most-watched games across digital platforms over the first three
days of the tournament, based on live video streams, were: Dayton-Ohio State:
4.59 million; Mercer-Duke: 4.22 million; Harvard-Cincinnati: 2.74 million;
Kentucky-Wichita State: 1.99 million; and Stanford-New Mexico: 1.45 million.
All of those contests – save for the Cardinal-Lobos matchup – surpassed the
most-streamed game from the 2013: the 1.84 million for Michigan
State-Valparaiso.
In partnership between the NCAA, Turner Sports and CBS Sports, NCAA March
Madness Live is launched from www.ncaa.com/marchmadness, www.bleacherreport.com
and www.cbssports.com, and is available via the Amazon Appstore, Apple App
Store, Google Play and Windows Store. Additionally, fans can watch games via
live streaming on TNT, TBS and truTV’s digital platforms, as well as
participating TV provider websites.
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- » [opendtv] March Madness: 2014 Tourney Already Sets Mark with 51 Million Streams | Cable Television News | Broadcast Syndication | Programming | Multichannel.com - Craig Birkmaier
