[opendtv] Re: LCD outlook

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 6 Oct 2004 09:50:38 -0400

At 6:31 PM -0400 10/5/04, Manfredi, Albert E wrote:
>Big LCD article in the current issue of Electronic
>design magazine, with an associated business outlook:
>
>http://www.elecdesign.com/Articles/ArticleID/8787/8787.html
>
>The main article can be reached from the above URL.
>
>The prices of LCD TVs are shown in a table. According
>to them, for 26" to 29" LCD TVs, prices have dropped
>on average from $768 down to $690, just between April
>and July of this year.
>
>For the 30" to 32" size, $1143 down to $965, same time
>frame.

So we have seen an 11% drop on LCD displays between 26 and 29" and a 
15% drop for those 30 to 32 inch. Let's be really generous and say 
that prices will continue to drop 20% per year (note: this is 
possible at the beginning of a new product life cycle, but very 
difficult to sustain as the product matures.

Using the 20% assumption, the 26-29 inch LCD panels would cost:

2005 - $552
2006 - $441
2007 - $353
2008 - $282

So even with this ambitious assumption on price decreases, it will 
take at least four years for LCD displays to become competitive with 
CRT prices. Unfortunately, during this time period, the addition of 
an ATSC tuners will be mandated, driving the price back up (the same 
would be true for an equivalent CRT display).

I hope Bert is right about this. The sooner the CRT goes away, the 
sooner we can move forward with the next generation of DIGITAL 
television.

Regards
Craig
 
 
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