[opendtv] How the President's News Conference Ended Up Live on Four Networks

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Sun, 1 May 2005 03:16:33 -0400

How the President's News Conference Ended Up Live on Four Networks

April 29, 2005
  By JACQUES STEINBERG

In a showdown that featured inside-the-Beltway lobbying and
bare-knuckle boardroom negotiating, Donald J. Trump and
President Bush effectively squared off yesterday in pursuit
of the same parcel of real estate - a piece of the NBC-TV
prime-time lineup. And it was the president who blinked
first.

But in the end, the president's aides appeared to be every
bit as canny as those representing Mr. Trump. The decision
by the White House to move up the starting time of its news
conference by a half-hour - a move that NBC sought, at
least in part to protect the starting time of Mr. Trump's
"Apprentice" show - set off a chain of events that wound up
garnering the president live coverage on all four major
broadcast networks.

The decision, announced in the evening, had the effect of
putting sufficient pressure on CBS-TV and Fox Broadcasting,
to prompt them to announce that they, too, would carry the
news conference live on their main networks, reversing
decisions that they had announced publicly earlier in the
day.

...


http://www.nytimes.com/2005/04/29/politics/29tvbox.html?ex=1272427200&en=853726429c6fce6d&ei=5090
 


 
 
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