[opendtv] HP and DreamWorks Give Innovation a Starring Role in ``Shrek 2''Movie-Making Magic Enhanced with Utility Computing Power and GlobalCollaboration Tools
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Mon, 19 Apr 2004 13:59:13 -0400
HP and DreamWorks Give Innovation a Starring Role in ``Shrek 2''
Movie-Making Magic Enhanced with Utility Computing Power and
Global Collaboration Tools
- Apr 19, 2004 07:46 AM (BusinessWire)
LAS VEGAS--(BUSINESS WIRE)--April 19, 2004--HP
(NYSE:HPQ)(Nasdaq:HPQ) and DreamWorks today marked the latest chapter
in their alliance by unveiling innovative, new technologies for
off-site animation rendering and remote collaboration -
next-generation solutions that are enabling DreamWorks Animation to
shape the future of digital filmmaking.
Built on a technology partnership that began in 2001, the
collaboration provides DreamWorks Animation with state-of-the-art
technology solutions from HP, which are being used to bring to life
some of the most advanced animated images and characters. These will
be seen in soon-to-be released feature films "Shrek 2," "Shark Tale"
and "Madagascar" and the NBC computer-animated TV series, "Father of
the Pride," debuting this fall.
HP's Utility Rendering Service (URS), developed by HP in close
collaboration with DreamWorks, addresses a very real and expensive
problem in creating digital animation. URS provides a simple, flexible
and scalable solution to manage the enormous amount of computational
power that is needed to render high-quality film animation.
...
- http://finance.lycos.com/home/news/story.asp?story=41100793
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