[opendtv] Re: Genachowski speech at NAB
- From: Bob Miller <robmxa@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 15 Apr 2010 13:05:45 -0400
Cooperation? If this is so maybe they will ask for a change in
modulation to DVB-T2. Now that would be something worth doing.
Bob Miller
On Thu, Apr 15, 2010 at 11:23 AM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
> Craig Birkmaier wrote:
>
>> But consumer expectations have left the traditional broadcast TV model
>> in another century. Apointment TV has become Opt In TV. If I'm
>> interested in your content I will find a way to watch it, but I'm not
>> going to conform to your schedule. And I may take measure to avoid
>> your commercials.
>
> At the risk of sounding insupportably repetitive, "broadcast TV" and
> "appointment TV" have not been mutually exclusive for a really long time.
> Given that there is a well-known supply of the most desirable content, i.e.
> content that a large number of households wants on a regular basis, use of a
> "broadcast protocol" for delivery of this content is actually not at all a
> bad idea. That's DELIVERY, not necessarily consumption.
>
> As the NAB argues, it is efficient use of spectrum, as compared to delivery
> of that same content via zillions of individual unicast sessions.
>
> That commercial interruptions can be made less tedious is an added benefit.
>
> The fact that to get a cleverly executed OTA "appointment TV" these days, the
> only choice is TiVo, is nothing short of pathetic. However, less clever
> options do exist.
>
> I'm heartened by this new era of cooperation that PERHAPS the combination of
> a new M/H service, and the threat of imminent extinction posed by the FCC,
> have fostered among broadcasters.
>
> Bert
>
>
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