The moral of this story may be "morals."
Disney and ESPN have become VERY political, and this is turning some viewers
off.
https://www.outkickthecoverage.com/espn-profit-plummets-as-network-turns-left-020817/
https://vigilantcitizen.com/latestnews/mom-blog-disney-ruining-kid/
Parents of young children tend to use the TV as a baby sitter - every time I go
to my daughters house she is streaming a kids movie from iTunes - pay once,
play often.
Bottom line, Disney still reaches 90 million homes with their bundles of
channels that include ESPN. And this bundle is included in EVERY VMVPD service
offered today. The declining ratings and loss of advertising revenue is of MUCH
GREATER concern than the number of cord cutters; and it appears that these are
self-inflicted wounds...
Some people are beginning to question the role that TV is playing in their
lives, and especially their kids lives. Some are questioning how much screen
time is appropriate.
My daughter made an interesting comment yesterday. They have set a limit on TV
screen time for the boys. Last week she learned that the pre-schools the boys
attend keep the kids occupied by showing them two movies a day. She complained
that this was causing her to lose some "baby sitting" time at home, as she
needs to reduce the time the boys can watch TV at home by three hours each
school day.
Perhaps we are witnessing the beginning of a trend here, with "values" becoming
a factor in what we watch...
And then there is the reality that "screen time" means something completely
different for teenagers, where the TV is far less important than social media.
Regards
Craig
On Jul 4, 2017, at 10:06 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Monty Solomon posted:
Disney's Channels: Kids Are Tuning Outhttp://www.foxbusiness.com/features/2017/07/04/disneys-channels-kids-are-tuning-out.html
Moral of the story: listen to your own John Skipper, and get online. Craig
might use Disney's reliance on the legacy MVPD model as "proof" that it's
here to stay, but few people care about precanned dogma!
Bert
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