[opendtv] Captions tell Whitehaven switchover is near
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 4 May 2007 16:19:03 -0400
http://www.dtg.org.uk/news/news.php?id=2410
Captions tell Whitehaven switchover is near
On-screen captions telling viewers in the Cumbrian town of Whitehaven
that digital switchover is coming will appear on analogue television
from next Tuesday. The captions will be broadcast on the four analogue
channels (BBC One, BBC Two, ITV1 and Channel 4) that are available in
Whitehaven, which will lead the UK's switchover on October 17. "If you
are not ready to receive digital TV by October 17 you'll start losing
your channels," the captions will state. A helpline number at Digital
UK-the industry-funded body charged with coordinating switchover-will
also be provided.
In order to reach as many viewers as possible the captions will appear
during programmes at different times of day, from 6am to midnight. Beth
Thoren, director of communications at Digital UK, said: "This is the
most targeted means of communication we have. People who see the
captions will know for sure that they are in the switchover area, and
that any analogue TV set they are watching must be converted.
"The message on screen is designed to increase awareness of the date of
switchover, and provide a source of advice for those who need it."
In March Digital UK announced the date that Whitehaven and the
surrounding area's 25,000 households will lose the analogue version of
BBC Two, then four weeks later, analogue BBC One, ITV1 and Channel 4
will be switched off. The same two-stage process will be followed across
the UK under the Government's digital switchover timetable which will be
completed in 2012.
Lovelace Consulting 04.05.2007
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