[opendtv] CEA Study Says Seven Percent of TV Households Use Antennas
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 2 Aug 2013 12:54:55 -0400
Dueling studies with very different results…
But there is some useful information here: "the study found 28 percent of U.S.
TV households receive programming on their TVs through the Internet. Four
percent report using the Internet exclusively as their source of television
programming."
Regards
Craig
http://www.tvtechnology.com/article/cea-study-says-seven-percent-of-tv-households-use-antennas-/220585
TV TECHNOLOGY STAFF /
07.30.2013 02:37 PM
CEA Study Says Seven Percent of TV Households Use Antennas
Pay-TV services still dominate
ARLINGTON, VA.— American TV households are gradually doing away with the
antenna, according to a study recently released by the Consumer Electronics
Association. The most recent study found that seven percent of those households
rely solely on antennas for TV reception. The CEA’s estimate stands in contrast
to figures released by media analysts at GfK, publisher of The Home Technology
Monitor. GfK found that 19.3 percent of American households—as many as 60
million Americans—rely exclusively on over-the-air TV.
The CEA said its U.S. Household Television Usage Update was consistent with its
own 2010 research, which showed eight percent of TV households were OTA
reliant. CEA said its research demonstrated a gradual decline in the in
household use of antennas since 2005. The survey is comparable to a 2012
Nielsen study that showed nine percent of U.S. TV households rely on broadcast
TV/over-the-air, a decrease from 16 percent in 2003, but also slightly higher
in 2012 vs. 2011.
CEA’s study showed that 83 percent of TV households receive programming through
traditional pay-TV services (cable, satellite or fiber). However, there has
been a five percent decline of households using those services since 2010.
Non-TV consumer electronics devices are likely affecting pay-TV subscriptions,
and according to The 15th Annual Household CE Ownership and Market Potential
Study, these mobile connected devices are seeing a significant increase in U.S.
household penetration rates.
This decline may also be attributed to increasingly accessible Internet sourced
television programming. Household ownership of Internet connected televisions
and other devices opens up new possibilities for viewing programming, and the
study found 28 percent of U.S. TV households receive programming on their TVs
through the Internet. Four percent report using the Internet exclusively as
their source of television programming.
The U.S. Household Television Usage Update represents the findings of a
quantitative telephone interview study administered between June 6 and 9 to two
national probability samples, which, when combined, consists of 1,009 U.S.
adults.
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
- » [opendtv] CEA Study Says Seven Percent of TV Households Use Antennas - Craig Birkmaier
