[opendtv] Re: Broadcasters Warn of Apocalypse in Dish's Ad-Skipping Service
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 29 May 2012 14:30:54 -0500
http://www.wired.com/threatlevel/2012/05/ad-skipping-lawsuit/
Wow! Absolutely NOTHING could be better than broadcasters and/or TV networks
becoming disenchanted with MVPDs. Perhaps they'll figure out why Internet
distribution, along with umwalled OTA distribution, is more to their advantage.
In this case, like in the previous VCR case, I'll continue to suggest that
allowing FF through ads, but not outright blocking of ads, should be a
reasonable compromise. When doing FF, the user is paying attention to the ad
(in order to know when to stop FF), and with digital storage, *can* see what
product is being pushed. So the user can backtrack and watch at normal speed,
if he's interested.
Not to mention, with Internet distribution, ad skipping or FF are not possible,
unless the user himself cobbles up a PC-based PVR.
Anyway, an optimistic turn of events, IMO. A good balance to the greedy notion
requiring an MVPD subscription to view online content!! For every action, there
is an equal and opposite reaction. Ain't classical physics great?
Bert
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