At TiVo, a Risk of Being Skipped Over By LAURA RICH August 27, 2005 SINCE its first digital video recorder made its debut in 1999, TiVo has grown into a pop culture fixture and even worked its way into the lexicon ("to TiVo," is to record a television program). But as it turns out, that's not enough to achieve market domination in any practical sense. TiVo's 50 percent share of the current user base is still only three million households, and the company has posted losses throughout its eight years. Even when it finally turned a corner, on Wednesday, posting a profit of $240,000 for the second quarter, its shares dropped as the company backed away from promising sustained profitability. What's more, earlier this month, DirecTV, which accounts for about two-thirds of TiVo's distribution, announced that it would stop marketing TiVo to its customers (although it will be available to those who request it). Instead, DirecTV will push a digital video recorder from the NDS Group, in which DirecTV's parent, the News Corporation, holds a stake. Recently, TiVo's chief executive, Thomas S. Rogers, who was brought in on July 1, discussed the impact of the DirecTV announcement and TiVo's distribution plans. Following are excerpts from that conversation: ... http://www.nytimes.com/2005/08/27/business/27interview.html ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.