[opendtv] As DVRs Shift TV Habits, Ratings Calculations Follow
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient:;
- Date: Sun, 13 Oct 2013 22:59:52 -0400
As DVRs Shift TV Habits, Ratings Calculations Follow
By BRIAN STELTER
October 6, 2013
One day after Fox introduced the Headless Horseman drama "Sleepy
Hollow" last month, the television world was impressed by its
overnight rating, a 3.4 among adults age 18 to 49. Fox knew it would
grow: based on last season's viewing trends, Fox figured the premiere
episode would finish between a 5.1 and a 5.4 rating once seven days
of digital video recorder playback were added.
Evidently, even the network's rosiest outlook wasn't rosy enough.
When the seven-day data came in on Sunday, it showed that the
premiere episode scored a 5.8 rating, a gain of fully two-thirds from
its starting point.
That's what live television is these days - just a starting point.
On-demand viewing behaviors, which have been reshaping television
since the first TiVo DVR was shipped in 1999, are becoming more
pronounced with each passing year, sometimes to the benefit of
networks and advertisers and other times to their detriment.
What is notable about the start of the new fall TV season, according
to network executives, is a surge in not just delayed viewing, but
very-delayed viewing. Some people who might have previously
time-shifted the new NBC drama "The Blacklist" by one day, for
example, are now waiting longer to watch, partly because of the sheer
number of shows on their mental to-watch lists.
...
http://www.nytimes.com/2013/10/07/business/media/dvrs-shift-tv-habits-and-ratings.html
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
- » [opendtv] As DVRs Shift TV Habits, Ratings Calculations Follow - Monty Solomon
