If you are not a content provider and you do not own distribution, you are simply an agent. Or worse. Their major task is to acquire outside financing, and to try to fight off the (for broadcasters) superior Emmis proposal. The history of VC-backed operations working in broadcasting (including the financing of stations) is, well, VERY BLEAK. (With the possible exception of NBC, since GE can be viewed as a venture capital firm.) John Willkie -----Original Message----- From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Manfredi, Albert E Sent: Tuesday, May 11, 2004 1:34 PM To: opendtv@xxxxxxxxxxxxx Subject: [opendtv] Re: 20040510 Mark's Monday Memo > - USDTV - Here much more from an interview in CED: > <http://www.cedmagazine.com/ced/2004/0504/05d.htm> Here's an interesting excerpt: -------------------------------- Lindsley: The strategy for the company really is very well expressed and highlighted as you take a look at what's going on in the airline industry, where you've got the discount airlines offering acceptable alternatives at a far reduced price. People are gobbling it up. Case-in-point: JetBlue Airways (became) the number-one airline out of JFK in four years. Our strategy is to be able to provide an acceptable alternative to consumers at a greatly reduced price and give them great service.=20 Under that scenario, as we add channels, I think that compression and storage is going to work in our favor, so we'll be able to add and experience greater amounts of content, but our goal is to keep our cost of business... streamlined and focused so that we can continue to offer this low-cost package. We're not in a hurry to add channels. But having said that, we have had several content providers come to us and view us perhaps as a way to get distribution. That doesn't hurt our economic model, because it's likely that those content providers will pay us for the distribution. -------------------------------- I'm not sure I understand why this service would be different from ONdigital/ITV, for instance. But it seems to me that OTA broadcasters *on their own* could use this same strategy? Why couldn't an OTA broadcaster rent out part of its 6 MHz spectrum to "content providers" who view them "as a way to get distribution"? If USDTV can hope to make this work without even owning the transmission facilities, I'm just not clear why the OTA broadcaster couldn't do likewise, and for no subscription fee. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.