From: "Amber Cleveland" <acleveland@xxxxxxxxxxxxx>
To: <leronki@xxxxxxxxxxx>
Subject: FW: [FCACOFFTOPICS] Job Vacancy at XM: Segment Mktg Mgr,
MultiCultural- African Am/Urban
Date: Tue, 20 Feb 2007 12:20:08 -0500
-----Original Message-----
From: FCACOFFTOPICS@xxxxxxxxxxxxxxx
[mailto:FCACOFFTOPICS@xxxxxxxxxxxxxxx] On Behalf Of jek6@xxxxxxx
Sent: Monday, February 19, 2007 4:00 PM
To: dc_sistagirls@xxxxxxxxxxxxxxx; fcacofftopics@xxxxxxxxxxxxxxx;
Project-JOBS-owner@xxxxxxxxxxxxxxx
Cc: rbw223@xxxxxxxxxxx; KJCurtis2000@xxxxxxx; EZNUPE4@xxxxxxx
Subject: [FCACOFFTOPICS] Job Vacancy at XM: Segment Mktg Mgr,
MultiCultural- African Am/Urban
XM Satellite Radio<http://www.xmradio.com/images/global/xm_logo.gif>
Beyond AM. Beyond FM.
XM<http://www.xmradio.com/images/global/tagline_beyond.gif>
*
Segment Marketing Manager, MultiCultural- African American/Urban
Job ID: 2196 # Positions: 1
Location: US-Washington, DC Position Type:
Regular - Full-Time
Posted Date: 11-07-06 Category: Sales &
Marketing
Apply for this job:
Your application choices are:
* Apply for this job ONLINE
<http://jobs-xmradio.icims.com/xmradio_jobs/jobs/candidate/job.jsp;jsess
ionid=20305167f056135103f2?jobid=2196&mode=apply&apply=yes>
More information about this job:
Company Overview:
Beyond AM. Beyond FM. Radio has just taken a quantum
leap into the future.
XM Satellite Radio, the first U.S. digital satellite radio
service, provides nationwide coverage and digital quality sound,
unleashing a radio revolution from coast-to-coast.
Competitive compensation and benefits package.
XM offers a benefits package that includes health, dental,
vision, long-term disability, short-term disability, and life
insurances, 401(k) match, Employee Stock Purchase Plan, flexible
spending accounts and other perks like partially subsidized in-house
cafe, and XM's own in-house gym.
Join the XM Revolution!
________________________________
Position Description:
Duties & Responsibilities
* Development, planning, and implementation of XM African-American
/ Urban consumer marketing strategy
* Collaborate with XM research team to conduct consumer research,
track consumer trends, and develop actionable consumer insights among
African-American consumers
* Create, plan, and implement XM African-American consumer
marketing strategic plan leveraging research and existing marketing
efforts
* Develop positioning/messaging recommendations for
African-American marketing campaign across all consumer touch points
including media, PR, and in-store communications
* Work closely with Senior Program Director, Urban Programming to
provide recommendations on how programming can be optimized to enhance
appeal to key African-American consumer sub-segments
* Develop recommendations for operational changes within
e-Business team and Marketing Operations to make XM Radio acquisition
and listener care systems better suited for African-American consumers
* Assess impact of all major XM marketing efforts on
African-American consumers and providing recommendations on how those
campaigns can be optimized to better reach the African-American audience
* Provide recommendation on developing new partnerships to
facilitate acquisition of African-American consumers.
* Collaborate with Hispanic/other marketing manager(s) on
recommendations for broader multi-cultural marketing strategy for XM
* Support overall plan for success as a key member of the
Strategic Partnerships & Segment Marketing team, including integration
with various XM departments
* Other duties as assigned
Education and/or Experience
* BS/BA Degree and/or equivalent combination of education and
experience preferred
* MBA preferred
* 5+ years experience in strategic marketing/brand management
* Direct experience developing, planning and executing marketing
plans targeting African-American consumers
* Experience running marketing campaigns involving media selection
and creative development
* Deep knowledge of African-American consumers including various
demographic and psychographic characteristics (lifestyles, cultural
trends, motivations and behaviors, etc)
* Knowledge of key African-American / Urban music genres including
hip hop, gospel, jazz, and rap
* Individual should be a team player, work in a fast paced
environment handling multiple activities simultaneously and possess
excellent written and verbal skills
* Strong relationship skills, be able to think strategically,
understand project execution, and have strong communication,
organization and presentation skills
* Ability to motivate and lead individuals and large groups while
being a team player
* Independent operator who can also operate effectively in a
team/multifunctional environment, and effectively project manage
multiple individual projects, see the critical path and deliver results
* Experience forging and managing strategic marketing partnerships
preferred
* Industry knowledge/experience in consumer electronics, media,
and/or subscription-based businesses preferred
* Experience implementing online and direct marketing programs
preferred
Supervisory Responsibilities
* There are no supervisory responsibilities associated with this
job
General Skills
* Good public speaking and presentation skills
* Interpersonal skills and ability to interact and work with staff
at all levels
* Excellent written and oral communication skills
* Ability to work independently and in a team environment
* Ability to pay attention to details and be organized
* Ability to project a professional image over the phone and in
person
* Commitment to "internal client" and customer service principles
* Ability to handle multiple tasks in a fast paced environment
* Willingness to take initiative and to follow through on projects
Computer Skills
* Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint,
Access)
Equal Opportunity/Affirmative Action Employer M/F/V/D
<http://jobs-xmradio.icims.com/xmradio_jobs/jobs/candidate/jobs.jsp;jses
sionid=20305167f056135103f2> Go back to the job listings
<http://www.icims.com/>
Joyce E. Kilgore
"I don't mind the failure but I can't imagine that I'd forgive myself if
I didn't try."
~ Nikki Giovanni
<http://www.aolsvc.worldbook.aol.com/wb/Article?id=ar224890&st=Nikki+Gio
vanni> , poet
