Program Overview
According to the Indonesia’s Ministry of Environment and Forestry, Indonesia
emitted approximately 800 million-1,1 billion metric tons of carbon dioxide
equivalent (Mt CO2eq) emissions due to huge forests and land fires in 2015.
These fires are largely caused by extensive peat soil drainage and excessive
peat conversion to other land uses, mainly to palm oil plantations. Peatland in
Indonesia is a unique ecosystem with high biodiversity and economic value.
Peatland has various functions including hydrological functions or water
storage and management, carbon storage function that relate with climate change
mitigation, and biodiversity conservation function. However, peatland is a
vulnerable to degradation, subsidence, and fire, particularly when peatland is
being drained. For example, Indonesian National Determined Contribution (NDC)
document shows that major part of Indonesia’s greenhouse gas emission comes
from land use and land cover change (LULCC) and peat fires. Massive forest and
peat fires in 2015 contribute to country and public loss of approximately IDR
221 trillion.
In response to the devastating forest and land fires of2015, President Joko
Widodo established the Peat Restoration Agency (BRG)through Presidential
Regulation No. 1/2016 in order to coordinate andaccelerate the recovery of
peatlands by restoring 2 million hectares of it by2020. This work entails, for
example,mapping fire-prone provinces, raising peatland water tables,
revegetatingdegraded peatland, creating alternative livelihoods for local
communities, andinvestigating alternative crops for peatland.
The initiative to establish an independent monitoringplatform for peatland
restoration stems from shared concerns about governmentperformance and the
fulfillment of government pledges or commitments related tothe restoration of
peatland ecosystems. Restoration activities should alsoinvolve civil society
and the private sector. It is therefore necessary to havean inclusive and
accountable joint platform whereby the public can monitor theperformance of the
government and where the parties can work together inrestoring peatlands.
WRI Indonesia participates in an independentmonitoring initiative called Pantau
Gambut (PG), an online platform thatprovides knowledge and learning about
peatland to enable a meaningful publicparticipation in peatland restoration.
The objective of the platform is tomonitor the restoration commitments from
both public and private sector inachieving the restoration targets. This
platform provides the factual portrayof the progress of peatland restoration
and protection programs in Indonesiawhich visualize several key themes such as:
forest fire on peat, restorationinfrastructures and the implementation of
moratorium on peatland opening. Indoing so, online communications through
social media channels play criticalrole in translating Pantau Gambut
findings/research in a format that isunderstood by laymen.
Therefore, WRI Indonesia requires a SocialMedia Consultant to support Pantau
Gambut to plan, develop and monitor socialmedia campaign strategy and contents
toincrease brand awareness and user acquisition. This candidate should
havein-depth knowledge of various social media platforms, best practices,
andwebsite analytics. Have an excellent understanding of digital
marketing,content generation and communications concepts, a highly creative
person withexcellent analytical abilities and have an outstanding communication
andinterpersonal skills. Consultantwill report directly to PG Media Research
and Campaign Lead.
Job Responsibilities
· Plan and manage all aspects of ourPantau Gambut social media channels
communications works including, Instagram,Facebook, Twitter, YouTube, email,
campaign ads, display campaigns and futuredigital channels.
· Prepare accurate reports on PantauGambut social media campaign’s overall
performance.
· Coordinate with illustrators anddigital media agency to improve social
media campaign results and report toMedia Research and Campaign Lead
· Identify the latest trends andtechnologies affecting our industry.
· Evaluate important metrics thataffect our social media traffic, email
performance and target audience.
· Work with the team to brainstorm newand innovative growth strategies.
Deliverables
1. 2(two) biweekly editorial plan per month
2. Execution on biweekly editorial planto Pantau Gambut social media
channels in timely manner
3. Monthly report on social mediachannels performance
4. Quarterlyreport on latest trends and digital technologies related and/or
affecting ourindustry/issues
JobQualifications
Required qualification:
· 2-3 years of experience asa Social Media Specialist or similar role
· Experienced in using socialmedia for brand awareness and engagement
· Highly skilled in online/ social media communications.
· Ability to work in a fast-paced environment
· Digital savvy with apassion for the digital landscape and knowledge of how
platforms work, withexperience in social listening and data analytics
· Good understanding ofsocial media KPIs
· Comfortable with usingAdobe Photoshop and Illustrator
· Agile and able to adaptquickly
· Great interpersonal,presentation and communication skills
· Accustomed to criticalthinking, being a team player, also have
problem-solving skills
Preferred qualification:
· Expertise in area of:Social Conditioning/ KOL Management & Copywriting
· Good interest andfamiliarity with Indonesia’s forest and peatland issues
Period of Work
Theduration of the service is 10 months from 1 March 2020 to 31 January 2020.
Adetailed work plan will be discussed with Pantau Gambut team following
signingof the engagement contract. There is a possibility of extension, subject
toindividual performance, project needs, and budget availability.
Final candidates might be required totake a writing test and to produce two
writing samples when needed.
Consultant rate: Consultant rateis commensurate with experience and skills.
Qualified applicants should apply online through WRI careerportal
https://jobs.jobvite.com/wri/job/oEIgcfwy in order to be formally considered.
Application close: 1700 (Jakarta Time), 28February 2020. Wewill close the
advert earlier when best candidates are identified at earlierdates.
WRI Overview
WorldResources Institute (WRI) is an independent, nonprofit global research
organizationthat turns big ideas into action at the nexus of environment,
economicopportunity and human well-being. We are working to address seven
criticalchallenges that the world must overcome this decade in order to secure
asustainable future for people and the planet: climate change, energy,
food,forests, water, sustainable cities, and the ocean. We are passionate. We
value ourdiversity of interests, skills and backgrounds. We have a flexible
workenvironment. And we share a common goal to catalyze change that will
improvethe lives of people. Our shared ideals are at the core of our approach.
Theyinclude: integrity, innovation, urgency, independence and respect.
Thefoundation of our work is delivering high-quality research, data, maps
andanalysis to solve the world’s greatest environment and
internationaldevelopment challenges, and improve people’s lives. We work with
leaders in government,business and civil society to drive ambitious action and
create change on theground. Equally important, we bring together partners to
develop breakthroughideas and scale-up solutions for far-reaching, enduring
impact.
We have been growing rapidly: our staff has doubled in size overthe past 5
years and our operating budget is now $100 million. Founded in 1982,WRI has a
global staff of 800+ people with work spanning 60 countries. We haveoffices in
Africa, Brazil, China, Europe, India, Indonesia, Mexico and the United States
as well as a growing presence in other countries andregions.
WRI is committed to advancing gender and social equity for humanwell-being in
our mission and applies this principle to our organizational andprogrammatic
practices.
WRI Indonesia is national entity (Yayasan) associated with the World
ResourcesInstitute (WRI), a global environmental research organization that
turns bigideas into action at the nexus of environment, economic opportunity,
and humanwell-being. WRI work with various stakeholders in the natural
resources sectorto support policy and management that are both profitable and
sustainable. WRIwork with leaders in more than 50 countries for more than 30
years, withoffices in Brazil, China, Europe, India, Indonesia, Mexico, and the
UnitedStates.
Launched in early 2014, WRI Indonesia builds on WRI’s 10-yearhistory in the
country and strengthens our impact on the ground. In theshort-to-medium term,
WRI Indonesia aims to expand its presence and portfolioto include projects in
the climate, energy, as well as city and transportationprograms.
The World Resources Institute (http://www.wri.org) is an environmental and
development research and policyorganization that creates solutions to protect
the Earth and improve people’slives. As an Equal Opportunity Employer, it is
WRI’s policy to recruit, hire,and provide opportunities for advancement in all
job classifications withoutregard to race, color, religion, sex, national
origin, age, citizenship,marital status, sexual orientation, gender identity,
parental status, protectedveteran status, or disability. WRI’s global agenda
requires a staff that isdiverse – with respect to race, gender, cultural, and
international background.Diverse perspectives and experience enhance the way
WRI selects and approachesissues, as well as the creativity and applicability
of WRI's policy researchand analysis. WRI, therefore, encourages applications
from U.S. minorities,persons from other countries (especially developing
nations), and from women ofall backgrounds.