Strategic Marketing Consultancy – Terms of Reference
Assignment Overview
The USAID-funded Health Policy Plus (HP+) project is supporting PT Sijariemas
Teknologi Inovasi (STI) to strengthen its core business model as a health
technology company focused on improving maternal and newborn health. HP+ will
provide support in improving scale and sustainability of STI’s core product
(SijariEMAS Rujukan) and strengthening one or two priority products that have
the highest potential for expansion.
STI was established in 2017 after the end of the USAID-funded EMAS program and
is continuing to sell products independently with the lead of their founders,
Bambang Wijayanto and Carwoto Sa’an. The company has 17 full-time employees—and
has operated with positive net profits for the last three years. STI’s product
portfolio includes:
* SijariEMAS Rujukan: emergency referral platform for mothers and babies
* SijariEMAS PWS KIA: tracks and monitors high-risk pregnancies
* SijariEMAS PSC 119: call center for emergency referrals
* SijariEMAS Covid-19: tracks positive patients for Covid-19
* SMILE Puskesmas: health management system for local clinics (Puskesmas)
* InfoBidan: education and consultation app for midwives
* InfoBunda: education and consultation app for pregnant mothers
* E-Promoter: emergency situation reporting to police department
* IT Maintenance: general IT maintenance (server, storage, security, etc.)
The majority of its products are offered to local government at the
district/city level as support to their health system and management of
emergency referrals. Only one product (IT Maintenance) is offered to private
companies. Because STI has a clear competitive advantage with several of its
products in the public sector (with relatively little competition), in the
short-term STI will focus its emphasis on expanding their
business-to-government (B2G) business model. Currently STI uses a direct sales
approach (contacting each district individually) and attending events by the
Ministry of Health to source new leads, with little direct marketing and public
relations.
To achieve their 2020 targets, STI will need assistance to build a short- and
medium-term marketing strategy where they can maximize users while making
efficient use of their limited funding and human resources. This might be done
in a number of ways, utilizing a variety of offline and online channels to
create a 360 degree marketing model.
HP+ is therefore seeking a consultant to support STI’s marketing and expansion
efforts in 2020. Consultant will also assist in making strategic decisions
about identifying and prioritizing resources for market expansion.
This is a duration-based contract. The Consultant will report to the STI senior
management team and closely follow their guidance and vision for the company,
but also deliver regular updates of ongoing activities to HP+.
Purpose
This role is to support STI as a partner of HP+, in driving marketing
activities across all channels and accountable for delivery of challenging
growth targets.
Consultant’s Responsibilities
* Work together with STI senior management on developing overall marketing
strategy
* Support the wider team with marketing insights and ideas to continuously
drive performance
* Deploy innovative and cost-effective marketing activations
* Oversee and develop consumer interactions to ensure we are delivering
excellent costumer experience across all touchpoints
* Support execution across all marketing channels including
digital/performance marketing, offline marketing/events, partnerships, and
public relations
* Focus on continuous improvements across all channels to optimize
marketing ROI
* Build strong brand and corporate partnerships
* Work with tech team to improve website and customer engagement touchpoints
* Hone and develop all marketing processes and practices to increase team
effectiveness
* Participate in periodic calls and meetings with HP+ as necessary and
requested by the project; actively communicate with HP+ on issues/delays
affecting the assignment
Final Products
1. Develop and assist in executing a clear marketing strategy (PowerPoint)
to achieve their annual targets.
2. Detailed report of the activities and initiatives conducted in the space
of the timeline.
3. Feedback and recommendations for PT STI going forward as a business
entity.
Requirements
* Bachelor’s degree in business and/or marketing/communications
* At least 10 years’ experience in a business environment, ideally with
strategic marketing experience in a high-growth or tech-based business
* Experience in digital/performance marketing and social media would be a
strong advantage
* Have a good knowledge of web analytics tools (eg. Google Analytics)
* Fluency in English and strong writing, communication, and reporting skills
* Creative and have a visual design acumen
* Experience in rolling out new marketing programs, both online and offline
* Experience conducting offline activation events
* Excellent interpersonal and communication skills
* Ability to work within tight deadlines
* Have flexibility, adaptability, resourcefulness, and a can-do attitude
Period of Performance
June – December 2020 (6 months)
Interested candidates should submit their CV, salary history (last 3
positions), and letter of interest by Friday, May 15th, email to
stefana.ruri@xxxxxxxxxxxxxxxxxxxxx<mailto:stefana.ruri@xxxxxxxxxxxxxxxxxxxxx>,
subject_Marketing Consultant_Name. Follow-up online interviews will be held for
qualified candidates—who will be asked to review a brief PT STI portfolio—to
discuss approach and initial ideas.
About the Organization
Palladium implements the USAID-funded Health Policy Plus (HP+) Project. HP+
works with key stakeholders to advance health policy and financing for family
planning and reproductive health (FP/RH), HIV, and maternal and newborn health
at national and subnational levels. The project aims to improve the enabling
environment for equitable and sustainable health services, supplies, and
delivery systems through policy development and implementation, with an
emphasis on voluntary, rights-based health programs, and by strengthening
in-country partners' capacity to navigate complex environments for effective
policy design, implementation, and financing aligned to the existing priorities.
PT Sijariemas Teknologi Inovasi (STI) is a leader in online referral platforms
in Indonesia. They have been working to implement a tech-based referral system
across Indonesia since 2017 with focus in Banten, West Java, and Central Java.
Their products are used by 65 districts/cities across Indonesia, and they are
contributing to the decrease in maternal and neonatal (MNH) deaths with
innovative solutions urgently needed to improve the Indonesian healthcare
system. With their holistic approach to healthcare solutions and steady
increase in technology adoption, STI has a limitless room to grow and expand
across the nation.
