. . UNITED STATES: POLITICS: POLITICAL PARTIES: REPUBLICAN PARTY, TEA PARTY : INDUSTRIES: PETROLEUM : POLITICAL: PARTISANSHIP : HEALTH CARE REFORM : POLITICS: ADVERTISEMENTS: Mellman: Koch Brothers' Ads Shameful . . Mellman: Koch Brothers' Ads Shameful By Mark S. Mellman 02/25/14 06:56 PM EST The Hillhttp://thehill.com/opinion/mark-mellman/ 199255-mark-s-mellman-koch-brothers-ads-shameful
. A shorter URL for the above link: . http://tinyurl.com/n69tm5e . .Lets set aside for a moment whether the billionaire Koch brothers have the right to run a flurry of dishonest ads about ObamaCare and ask instead whether spending millions of dollars to mislead and even lie to the American people is the right thing to do.
.There is no legitimate debate about the integrity of the ads. In Louisiana, the Kochs political front group placed an ad that, to all appearances, features a group of Louisianans opening letters from insurance companies informing them about problems they face as a result of the Affordable Care Act.
.Except that, as ABC News has documented, the individuals in their ad are not Louisianans. They are paid actors who are not reading actual letters sent by any real insurance company.
. In other words, nothing about the ad is true. .The response from the brothers organization: The viewing public is savvy enough to distinguish between someone giving a personal story and something that is emblematic.
.Were this an ad for Stainmaster carpet, a Koch product, Federal Trade Commission guidelines would require the ad to conspicuously disclose that the persons in such advertisements are not actual consumers. Moreover, the FTC would require them to either demonstrate that these results of ObamaCare are typical or make clear in the ad that they are not.
.Needless to say, the ad meets none of these requirements, thereby conforming to the legal definition of false advertising.
.Not all Koch ads feature actors. Even those with real people, though, are not necessarily factual. Witness the attack on Rep. Gary Peters (D-Mich.) in a Koch-funded ad featuring a Michigan leukemia patient.
.Everyone sympathizes with her struggle, as well they should. But neither her bravery nor her suffering makes the words she utters true. They arent.
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